地理位置 城市和城市地区推出该产品为那些住在郊区和城镇可能无法负担得起将是完美的。 与时间有关的因素 一般的儿童，他们的父母很难花时间，这将带来父/ s和孩子/ s的收盘.. 人口统计学 现在，一个人要教他们的孩子通过活动。在宝石按钮的颜色会协助。因此，教育的很多关注相关的任何活动，但他们的孩子的知识将是前景。 年龄 这将年龄介乎3至7岁的幼儿和学龄前儿童。 特别权益 孩子被发现的颜色和喜欢挑选自己的按钮和吃逐一不仅仅是蒙克所有的去。 无障碍 对于购物谁在高端当地的商店，商店或超市店。 一个时尚的回应 最新的趋势是孩子看动画片，并希望有相似的字符在他们的玩具。
目标 这涉及到最后段适合的产品，然后使一切努力在所选择的部分目标。 GEMS惊喜球的目标将孩子的人属于中上阶层和中产阶层，住在城市地区，涉及的知识基础的工作定位在专业水平和管理水平。
营销组合 以适当的方式是启动的客户的需求，并通过产品，价格，地点和促销的方式能满足他们通过4PS 产品 的需要，“宝石惊喜球”将满足需要吃巧克力，玩卡通人物玩具。球会是一个欢乐的元素。信任的来源，这将是需要的父/ s将得到满意的品牌吉百利（Cadbury）。该方案将是这样，这将是能够吸引儿童的球清晰可见。 价格 由于目标客户有合理的购买力，产品的价格将每单位约3磅。的价格也已考虑到这是一个在英国市场的新产品，有这样的产品没有竞争的市场。 地方 该产品将提供在地方士绅移动。商场，超市，高端食品杂货店和当地的商店在“濒危物种公约”和城市地区通过现有的网络。 提升 这些不同的方式在传播有关该公司产品的消费者，并说服他们购买。
Geographic location Cities and urban areas will be perfect to launch this product as those living in suburbs and towns may not be able to afford it. Time related factors Usually made for children whose parents find it hard to spend time, this would bring parent/s and kid/s close.. Demographics Now- a -days people want to teach their kids through activities. The colors in Gems buttons will assist. Hence educated lot concerned about the knowledge part related to any activity undertaken but their kid would be the prospects. Age This would be aged between 3 to seven years of toddlers and preschoolers. Special Interests Kids who are found of colors and like to pick their buttons and eat them one by one than just munch all of it at one go. Accessibility For shoppers who shop at high end local shops, stores or supermarkets. Response to a vogue Latest trends are children to watch cartoons and want to have toys similar to the characters in them.
Targeting This Involves finalizing the segment which suits the product and then aligning all efforts into the chosen segment target. The target for GEMS Surprise ball would be children of people belonging to upper middle class and middle class, staying in urban areas, involved in knowledge based work positioned at professional and managerial levels.
Positioning This would involve creating an image of the product in the mind of the prospect buyer and encourage then to buy the product. This would involve finding features of the product that would satisfy certain needs of the target segment. Surprise ball would enable the children between three to five years to play with cartoon character toys which they watch on television, eat one by one different color buttons hence learn to count and recognize colors. As these toys will have to be joined together parents will have to help thus children will get the aid of parental intervention. Parents will thrust the source as is under the Cadbury banner. Parents can also catch on to the playful moments with the new ball. Their kids will get two toys in one buy the surprise cartoon character toy and the ball and their favorite chocolate to eat.
Marketing Mix An appropriate way is to start with the needs of the customers and the ways company can satisfy them through 4Ps via product, Price, Place and Promotion Product The needs that ‘Gems Surprise ball’ will satisfy are the need to eat chocolates and play with cartoon character toys. Ball will be an element of delight. The trust of the source which will be the need of the parent/s will be satisfied by the brand name of Cadbury. The package will be so that it will be able to attract children with ball clearly visible from it. Price As the target customers have reasonable purchasing power, the product will be priced high around pound 3 per unit. The pricing also has taken into account that this is a new product in UK market and no competition has such offerings for the market. Place This product will be made available at places where this gentry moves. Shopping Malls, Super Markets, High end grocery stores and local shops in cites and urban areas through the existing network. Promotion These are different ways in which the company communicates about its product to the consumers and persuade them to buy.