The emergence of an expansive, market-driven, multi-channel broadcasting ecology, with programmes funded by subscription, sponsorship, advertising and pay-to-view, has undoubtedly undermined public service principles. Even at the BBC, funded by the license fee, competition for audience share guarantees broadcasters’ preoccupation with ratings: a preoccupation which has prompted allegations of a move down-market to attract viewers. But PSB has proved resilient. Its history is characterized by change reflecting broader political, technological and broadcasting developments. The most recent government White Paper on broadcasting suggests that PSB will play ‘a key role’ in television’s digital future: PSB’s significance is threefold. First, ‘it ensures that the interests of all viewers are taken into account’. Second, it provides ‘a counter-balance to fears about concentration of ownership and the absence of diversity of views’. Finally, ‘there are strong cultural justifications for public service broadcasting; it allows our community to talk to itself’ (DTI and DCMS 2000, p. 156).
But policy change continues. In autumn 2003, Ofcom launched a three-phase review of public service broadcasting which was completed in late 2004. The second phase report (30 September 2004) made three key recommendations. First, a new public service broadcaster should be established, with an annual budget of £300 million, to ensure ‘plurality’ in public service broadcasting. The new channel would be a publisher/commissioner of programmes rather than a programme-maker. The channel’s budget would be derived from direct taxation, a tax on existing broadcasters’ turnover or a supplement (£15) to the license fee. Second, the BBC would remain fully funded by the licence fee for the duration of the next charter period (beginning 2007) but would subsequently be partially funded by subscription.
一个膨胀，市场驱动的出现，多通道广播生态，通过订阅，资助计划赞助，广告和付费观看，无疑破坏了公共服务的原则。即使在英国广播公司，由许可费的资助，为受众份额竞争保证广播对额定值：一个当务之急是促使转会市场的指控来吸引观众。但PSB具有很大弹性。它的历史特征的变化反映了更广泛的政治，技术和广播的发展。最新的政府白皮书表明，市公安局将在广播电视的数字化未来活动的关键作用：PSB的意义有三个方面。第一，它保证了所有观众的利益考虑的。第二，它提供了一个反平衡浓度的所有权和观点的多样性缺乏的恐惧。最后，有公共广播服务的强大的文化理据；它使我们的社区和自身（DTI和DCM 2000，p. 156）。