However, within the upscale market segment, the company has been strategizing to target all the leisure as well as business consumers. It seeks to provide the full scale of services to its target market segment from recreation to rejuvenation to business dealings to vacation. It offers high class services to this market segment as these consumers are not much sensitive to prices and have the potential to afford the high rates. Its specialized and exotic services help it to create a loyal consumer base of highly satisfied customers. However, as its basic orientation is towards the developed world economies, its target market is characterized by maturity and there is a slowdown in the growth rate of the target market on account of declining population along with decreasing per capita income.
然而，在消费市场，公司一直想方设法目标所有的休闲和商务消费者。它寻求的目标细分市场，从娱乐到复兴的业务往来的假期提供服务的全部规模。它提供了一流的服务这一细分市场的消费者是不敏感，价格多负担高利率的潜在。其专业和异国情调的服务帮助它来创建高度满意的客户忠诚的消费群。然而，作为它的基本定位是对发达国家经济体，其目标市场的特点是成熟和有放缓的目标市场的人口减少的账户增长率随着降低人均收入。
