SWOT的调查是一个极其有用的策略,采取决策和理解各种各样的情况。本文分析了内部重大(优点和缺点)和外部重要(机会与威胁)。这些因素会影响业务发展活动和组织竞争优势(玻姆,2009)。本研究描述了如何将这些因素可能或可能不可控和可预见的组织活动和竞争优势,在介绍其品牌进入新的市场。而且,这份报告的目的是确定组织的优点和缺点开发产品有效地利用新的竞争市场和目标受众(Burgemeister,2003)。以同样的方式,本文的目的是发现的市场机会利用组织资源,如技术、人力、营销力量等。
,组织也可以识别市场威胁,创建有效的挑战和障碍的产品开发新市场。组织可以提高其竞争优势和长处,这有助于减少知识渊博的市场威胁和组织的弱点。这份报告的计划是有用的介绍智能手机在印度市场,组织可以开发其竞争优势获得极其利润超过其竞争对手(弗莱& Bensoussan,2007)。初步的市场计划也会显著的在印度市场推出智能手机,因为它会定义营销目标和识别目标市场重点关注客户的需求。这个计划有助于组织在确定顾客的需要和需求来获得更多的竞争优势。
The SWOT investigation is an extremely useful strategy to take decision-making and understanding for all sorts of situations in business. In this paper, it analyzes the internal significant (Strengths and Weaknesses) and external significant (Opportunities and Threats). These factors affect business development activities and organizational competitive advantages (Böhm, 2009). This study describes that how these factors may or may not be controllable and foreseeable in the organizational activities and competitive advantages, when it introduces its brand into the new market. Along with this, the object of this report is to identify the organizational strengths and weaknesses to develop the product effectively and utilize the new competitive market and target audience (Burgemeister, 2003). In the same manner, the aim of this paper is to discover the market opportunities to make use of all the organizational resources such as technology, manpower, marketing strength etc.
With this, organizations can also identify the market threats, which may create effective challenges and barriers for the product development in the new market. The organization can improve its competitive advantages and strengths, which are helpful to reduce the knowledgeable market threats and organizational weaknesses. This report’s plan is useful to introduce the Smartphone in the Indian market, in which organization can develop its competitive advantages to gain an extremely profit more than its competitors (Fleisher & Bensoussan, 2007). The preliminary market plan would also be significant to launch a Smartphone in Indian market, because it would define the marketing objectives and identify the target market to focus on the customers’ needs. This program is helpful to the organization in determining the needs and requirements of the customers to get more competitive advantages.
