The firm serves in different segments in the retail market like women, men, girls, boys, etc. with number of brands of shoes, shoes accessories, branded clothes and other appliances which are used in the households. The range of products the firm offers can also be characterized not only by price but also variety. The firm’s policies to differentiate the products as per the customer requirement are unbelievable and make strong impression on the customers.
The firm started other new joint ventures in different areas to compete with the competitors in the market. The firm has other business operation in other countries like China, Sri Lanka, UK, India and Hong Kong. On these places the firm operates the designing center, buying and selling and quality control center. The experts do the all thing there as company’s representative. Lipsy who is engaged in designing the younger women’s garments, and serve to the people through the retail chain, internet and wholesales services.
Another Venture called as Ventura serve to the firm’s requirement in customer service management with the client and also helps the clients to reach to the company. It analyse the entire customer service requirement for the company. It is basically work as BPO centre.
The firm started an innovation by delivering the products on next day if the order is placed before 9:00PM. This strategy changed the philosophy of the business as the raise in the selling the products increased by 40 percent in that year. The top company executives described this success as the customer’s success and the need of the customers.
Competitive Strategy Analysis
For competitive strategy the firm’s decided to improve the quality, price range and delivery of the products with online order placing facilities. The response was very good once the online service started. Below is the Bowman’s strategic clock which is used for analyzing the business strategies one after another and finds the competitive position for the NEXT retail firm.
公司提供的不同区段在零售市场喜欢女人，男人，女孩，男孩，等品牌鞋，鞋配件，服装和其他产品中所使用的家庭。公司提供的产品范围也可以不仅通过其特征在于价格也不同。公司的政策来区分产品按客户的要求是令人难以置信的和对客户做出强烈的印象。
该公司开始新的合资企业在不同领域，随着市场的竞争对手。公司的业务在其他国家如中国，斯里兰卡，印度和英国，香港。在这些地方的企业运作的设计中心，购买和销售和质量控制中心。专家们做的所有事也作为公司的代表。lipsy谁是从事设计的年轻妇女的服装，和为人民服务的零售连锁店，互联网及批发服务。
另一个风险称为图拉服务在客户服务管理与客户和公司的要求，还可以帮助客户达到公司。它对整个公司的客户服务要求。它基本上是工作外包中心。
公司开始了一个创新的交付产品在第二天如果订单放在晚上九点之前。这一战略改变的经营理念在产品的销售增加了百分之40，今年的提高。该公司高管称这一成功为客户的成功和客户的需要。
竞争战略分析
竞争战略的公司决定改进质量，在线订购设施的产品价格范围和交付。反应很好一旦在线服务开始。下面是鲍曼战略钟是用来分析企业战略的一个又一个的发现竞争的位置下的零售公司。
