论文代写网之理性的研究理性的研究

由于销售增加不满而不满意,现代营销的重点转向从产品的客户(2006)。虽然大多数公司在中国非常重视客户服务中产阶级,随着收入的增加,消费习惯的新兴中产阶级在中国一直在发展(麦肯锡公司,2006)。消费者行为是一个复杂的,多层面的过程,但足够的消费行为的知识可以提供一个有用的指导营销实践(霍金斯,最好与科尼,2004)。因此,有一个研究中国中产阶层的消费行为,有助于了解中国的中产阶级在当前复杂的经济环境,并提供指导营销和学术界。

论文代写网之Rational of the Study

Since marketing add to dissatisfaction rather than satisfaction, the modern marketing shifted the focus from products to customers (Croll, 2006). Although most of the companies in China pay a lot of attention to serving the middle class customers, as incomes increase, the consume habit of the emerging middle class in China is evolve all the time (Mckinsey, 2006 a). The consumer behavior is a complex, multidimensional process, but sufficient knowledge of consumer behavior could provide an useful guidance to marketing practice (Hawkins, Best & Coney, 2004). Therefore, there is a call for research the Chinese middle class consumer behavior in nowadays, which is helpful to understand the Chinese middle class better in the current complex economy context, and provide guidance to marketers and academia.

 

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