Can it be expected that each decision made will be in the self-interest of all the people involved through help of market mechanisms? Collectively, pushing deregulations further or pushing more towards regulations that are favourable, organizations are capturing in an effective manner the issue space surrounding main problems of social and environmental nature. Organizations are further proposing solutions to fit in the worldview centred on markets. CSR lays assertion on the line of classic free market that the market will lead towards solving social issues by every actor acting in a selfish manner in their individual interests. But as this is the dominating paradigm, isn’t it essential to look at the society with more quality and less destruction of the environment.
A number of critics have doubted the lofty and at time unrealistic expectations established in the use of CSR, as a result of which, it is perceived as window dressing. It has been identified as an attempt of pre-empting the role played by government keeping an eye on the highly competitive business organizations across the globe.
There are various reports on CSR and conduct codes which are most concrete tools with which an organization communicates its CSR commitment. These may consist of varied statements related to facts regarding CSR or for window dressing. An essential, yet often side-lined feature of CSR is that, even though varied conduct codes and reports are positioned at distinct business process ends, they are still inter-related to each other. According to Tulder and Buck, (2006), it is essential for organizations to act by formulating a checklist and also focus on corporate responsibility objectives implementation. CSR, in its initial stages of implementation within an organization, is a conduct code defined as intent, an aim, and a principle of management. It also acts as an implementation condition based on specification that is the variables of input. When positioned at the other end, reporting monitors and measures the implemented CSR programs and policies based results Greenwashing output. This phenomenon illustrates that corporations with an ability to destruct socially and environmentally, attempt at preserving and expanding markets by showing themselves as friends of the external natural environment and leaders that focus on removal of poverty and eradicating it. There exists evidence over websites, reports, within still photographs and over videos on the fact that, good work is done by Kimberly Clark when he was required to greenwash its image but it did not work well when it came to decreasing the influence over the natural environment. The reason behind this lies in the fact that organizations that take critical steps towards deserving recognition require support.