Kellogg is one of the market leaders of the cereals production which seems to have achieved the name and fame from the quality of the product provision and by implementing the innovative promotional strategies. Therefore, the Kellogg is able to produce a range of the best products that include the corn Flakes, Special K.
Pop, Tarts and Nutrie Grains. Among these products, Nutrie Grains enabled the Kellogg to have an appropriate stability in the market and the promotional techniques influenced to gain the competitive advantage for the company. This enables the Kellogg to target its consumers for the betterment of the products and enables the company to carryout innovations in its activities and the products.
The advent of globalization and constant advancement of science and technology have brought revolution in the business world. The globalization provides the opportunity to expand the market beyond the boundaries and several national governments have brought favourable law to encourage the global business. Hence, the business organizations have got new opportunities and business prospects as the organization has got chance to expand their market across the borders.