The main task of the product policy to the specific product characteristics such as quality, service, technical level, and make design and reliability so that these subjective in the perception of the target group of attractive. For this, the pricing policy to find out what price customers are willing to pay for these product features. So it is, with these two instruments of the marketing mix around in the eyes of customers compared to the competition attractive price-performance ratio. Pricing policy for the design of the delivery depends on discounts and rebates etc. The main task of the communication policy is to inform customers about its own services and their purchase decision of influencing. This is done under the moniker of communication mix. This must be designed so that it will achieve the desired effect (information and belief) with the lowest possible cost. When the distribution policy is about the efficient organization of all activities on the path of a product or service from the provider to the customer or user, a distinction between a logistics (transport and storage) and an acquisitive (attracting and retaining customers) distribution. According to a contemporary understanding of marketing it does not speak one of distribution, but of distribution policy. The primary task of the marketing policy is the efficient design of the sales strategy and sales process, including selection and training of personnel for the promotion of sales expertise.
产品策略的主要任务的具体的产品特性，如质量，服务，技术水平，使设计和可靠性，在吸引目标群体的主观感知这些。为此，要找出什么价格的消费者愿意支付这些产品的定价政策。因此，这两个工具在营销组合中的顾客，竞争对手之间的比较有吸引力的价格性能比的眼睛。对交付设计定价策略取决于折扣和回扣等主要任务的通信政策告知客户自己的服务和他们的购买决策的影响。这是混合的名字下进行通信。这一定是这样设计的，它将实现预期的效果（信息和信仰）以最低成本。当分配政策是所有活动对产品或服务的路径从供应商到客户或用户的高效的组织之间的区别，物流（运输和存储）和一个贪婪的（吸引和留住客户）分布。根据营销不说话的一个分布的当代理解，但分配政策。市场营销策略的首要任务是销售策略和销售过程的有效设计，包括选择和人员培训对促进销售技能。
