Competitive Advantage Analysis
The desire to better control their destiny has propelled apparel companies like Liz Claiborne to develop a specialty retail strategy. In this approach, the store location is a branding tool; merchandise presentation and customer service are integral to the total brand experience. Companies that market wholesale apparel brands, in contrast, depend on the retailer for prime store real estate, as well as for knowledgeable and engaged store associates.
In addition to the marketing and product skills (design and sourcing) that are common to both wholesalers and retail apparel brands, specialty apparel retailers need real estate expertise, the ability to flow merchandise in a timely manner from sourcing base to individual stores (often by way of a distribution center), and in-store presentation and store labor scheduling skills. At the same time, they need to maintain brand positioning and not over-distribute the brand.
A factor is a specialized financial intermediary that purchases accounts receivable at a discount. Companies use factoring to manage their accounts receivable and provide financing. Under a factoring agreement, a company sells or assigns its accounts receivable in exchange for a cash advance.
竞争优势分析
想要更好地控制自己的命运，把像丽兹Claiborne服装公司发展的专业零售策略。在这种方法中，存储位置是一个品牌的工具；商品展示和客户服务的总品牌经验积分。公司的市场销售品牌服饰批发，相反，取决于零售商原店房地产，以及知识和从事联营商店。
除了营销和产品技术（设计和采购），批发商和零售服装品牌，专业服装零售商需要房地产专业知识，流动的商品及时采购基地，个人存储能力（通常由一个配送中心），和在商店的表示和存储的劳动调度技巧。同时，他们需要保持品牌定位和品牌不超过分配。
一个因素是一个专门的金融中介机构，购入应收账款折扣。公司利用保理业务管理应收账款和提供融资。保理协议下，一个公司出售或转让应收账款提前现金交换。
