The apparel industry across the globe is one of the most competitive industries, competing in around every part of the world. The life of retail products are very diminutive which are categorically derived by factors such as product lifecycles due to constant use, high volatility in terms of seasonal conditions, ever-changing trends in fast fashion industry, low predictability attached to very less or no repeatability. The apparel industry usually competes in three major categories. Firstly, they compete on the basis of cost advantage; they supply grand value products to the mass markets. For example, Armani doesn’t cater to the mass market, although the level and quality of products, produced by Armani are of no comparison but still they do not stand in the competition. Secondly, they produce affordable fashion clothes, in this section what they compete is not rate but the speed, their aim is to provide trendy clothes to the stores in the shortest possible operating times. For example, if the colour of London ramp in 2010 is blue, then it is the ability and efficiency of brands like Zara, Benetton and Top Shop to present the colour as soon as possible. Thirdly, the last but not the least is the high-end market competition, in this section the companies provide luxurious apparel to the customers satisfying their needs and demands. Brands like Ralph Lauren, CK, DKNY and etc. provide such high-end market competition, they neither competes upon cost nor upon the speed but what they compete upon is ‘brand equity’.