Next company has been working highly on its customer satisfaction. And recently the company has set a new benchmark for the industry in the delivery timing of goods ordered by the customers. Next Company has introduced new controls and measures such as next day delivery for Next directory orders which are placed before 9 pm. Not only this the company is really working hard to gain and retain its customers. Next company has also started weekend’s deliveries for the home clients who have made large order to the company. This weekend service is a in – house initiative of Next company.
This is the oldest company in the group which as been trading for nearly for over 150 years. The Next brand itself was created in 1982. At that time in the early 80s the store was in the revolution of retail chains concept. That time it sold its own collection of branded women wears and accessories. Way from the starting this brand was considered fashion able and affordable to its customers. It was stylish, it had good quality and most importantly the clothes at Next clothing had value for money. Later on in 1984 the company launched men wear. And in the next year that is in 1985 it launched home decor and interiors. And in 1987 Next Company entered into the business of children wears. By 1987 one could have said that Next Company has become a full life style brand, which influenced the life of people.
The launch of Next directory was a new revolution in the home shopping area. In 1999 Next Plc. introduced its online version of Next directory. This introduction of Next directory in 1999 enabled its customers to shop with Next Plc. with three distinct alternatives. Firstly, by visiting the store directly, secondly through the internet online and finally through phone call.