by | 19-Jun-2013 | 英国留学常识


Retail industry is one of the most uncertain and unpredictable industry exists so far, which directly fall victim to season, weather, trends and many external factors. It is for this reason that supply chains and other operations in this field are difficult to manage due to the continual introduction of new products. Furthermore, with growing pressure on the high street, online performance is becoming ever more critical to retail success. Retaining operational control to ensure consistent profitability and customer service in a continually evolving, new and uncertain environment is a major challenge; all of these factors have so far been extensively conquered by Zara, maintaining their brand recognition and global leaders in the retail industry. Therefore, undoubtedly Zara has proved they are market winner which incorporates all the five discussed domains in reasonably fancy manner.