Executive Summary
This report will focus on in depth detailed study of Next Plc and the retail sector. The retail sector will not be discussed in detail but for Next Plc the strategies will be assessed at organizational level. The objective of the report is to understand how this specific organization works in specific geographies. It is always very interesting to analyze any retail company and understand the basic strategies and framework under which they operate. While individual companies’ sales depend on the specific products they offer, overall industry demand is driven by general economic trends, including changes in disposable personal income, consumer confidence, and consumer spending. During periods of prosperity, for example, consumers are more inclined to update their wardrobes, buy the newest fashions on a whim, or splurge on luxury items. (Creswell, 1994) During recessions, consumers tend to shy away from luxury goods, postpone apparel and footwear purchases that are not absolutely necessary, or replenish their wardrobes with inexpensive items. Population growth and demographic trends also influence demand. Obviously, when the number of people rises, so does overall demand for apparel and accessories. However, with the UK population growing by only1% per year, companies in this industry are looking overseas for growth opportunities. Economic growth will be particularly dramatic in Asia. According to the World Bank, more than 600 million people in East Asia will earn enough to be considered middle class by 2030, up from just more than 100 million in 2000. (Cooper, 2008)
执行概要
本报告将重点放在深入详细的研究下PLC和零售业。零售业将不详细但下PLC的策略将评估在组织层面的讨论。本报告的目的是了解这一特定的组织工作在特定地区。它总是对任何零售公司和理解的基本策略和框架下，他们的工作非常有趣。虽然个别企业的销售取决于他们所提供的特定产品，整个行业的需求是由一般的经济趋势的驱动，包括个人可支配收入的变化，消费者的信心，和消费者支出。在经济繁荣时期，例如，消费者更倾向于更新他们的衣柜，一时兴起买最新的时尚，或挥霍奢侈的物品。（克雷斯韦尔，1994）在经济衰退期间，消费者倾向于回避奢侈品，推迟服装和鞋类商品，并不是绝对必要的，或补充他们的衣柜和便宜的物品。人口增长和人口趋势也影响需求。显然，当人的数量增加，所以对服装和服饰的整体需求。然而，随着英国人口每年增长1%，在这个行业中的公司寻求海外市场的增长机会。经济增长将在亚洲尤为引人注目的。根据世界银行的统计，超过600000000人在东亚会挣足够的钱被认为是中产阶级从2030，2000只超过100000000。（Cooper，2008）
