美国毕业论文代写战略营销计划

by | 23-May-2013 | 美国论文代写

美国毕业论文代写

The strategic marketing plan of NOS energy dink is quite rigid. It has no flexibility. The plan is for 5 years and it has no room to react for the changes in the market. Starting off with the marketing goals. The goals are quite vague and are not measurable. An increase in sales could be a 10% increase but what if the industry itself has grown by 25%, then the 10% increase would account for less. Similarly creating a buzz in the market is also not measurable because it does not specify how much buzz needs to be created to generate the required amount of sales. The competitor analysis would be done bi-weekly for the five years; this shows the rigidness of the plan. There would be certain situation in which the review will be needed to done on a daily basis due to some competitor’s activity while if the market is static the competitor analysis could be conducted on a monthly basis. For industry analysis NOS hasn’t decided to conduct a primary research which could be more reliable than the secondary research. Its positioning is “Human Horsepower” which might change in the five years due to some change in social trends.  The product research is also not mentioned in the strategic marketing plan. The product attributes might need to be modified if there are changes in the technology and the economic situation. The product placement and distribution is planned quite well but the problem is that the channels are not mentioned. The promotional activities are mentioned in the strategic marketing plan but these activities should be more reactive rather than proactive. The media ratings cannot be predicted so they must wait a little to figure out how and where to invest in the media mix in order to best utilize the resources and reach out to a larger target audience.  The marketing budget planned for the strategic marketing planning process’s implementation is $91,000; it is a fixed amount although it should have been a little flexible by giving a range instead of a single figure.

 

The strategic marketing plan of NOS energy drink is not flexible at all and this can be extremely harmful for the company. In cases like these it is better not to have a strategic marketing plan because if the company persists with this it can result into the collapse of the company. Such marketing plans need to be made a little flexible so that they can adjust to the changes in the market environment and respond to those changes accordingly.

美国毕业论文代写

NOS活力的市场营销战略计划很硬。它没有灵活性。该计划是5年,已经没有反应的市场变化。从营销目标。目的比较模糊和不可测。销售的增加可以增加10%,但如果行业本身已经增长了25%,那么10%的增长占不。同样制造市场轰动也不可因为它不指定多少电话需要创造,以生成所需的销售额。竞争对手分析将碧每周为五年;这表明该计划的刚度。会有一定的情况下,审查将需要在日常生活中由于某些竞争对手的活动,如果市场是静态的竞争对手分析可以每月的基础上进行。决定产业分析NOS没有进行初步研究,这可能是比二次研究更可靠。它的定位是“人的能力”,可能会在五年的变化,由于社会发展趋势的一些变化。产品的研究还没有在战略营销计划中提及。产品属性可能需要如果有变化的技术和经济状况的改性。的植入式广告和分配计划很好,但问题是,渠道不提及。促销活动是在市场营销战略计划提到这些活动应该更加被动而非主动的。媒体评级不能预测他们必须等待一段找出如何及在何处投资的媒体组合才能最好地利用资源,达到了一个更大的目标受众。营销预算计划的战略营销计划过程的实施是91000美元;它是一个固定的金额,虽然它应该给出一个范围,而不是一个单一的数字被灵活一点。

NOS的能量饮料市场营销战略计划是不够灵活,在所有和这可以是非常有害的公司。在这样的情况下最好不要有战略营销计划,因为如果公司坚持这样的可以导致公司的崩溃。这样的营销计划要灵活一点以适应市场环境的变化和应对这些变化。

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