The technological factors that confront the hotel industry have been the rise in communications and technology platforms to communicate with the global clientele. Global Distribution Systems (GDS) along with Computer Reservation Systems (CSR) have empowered the customers who can now compare hotels by a click of the mouse and find a hotel that suits their budget, required facilities and location (Hayes, 2010). Thus Park Hyatt needs to integrate the IT applications with its consumer interface process and to do this, it has also launched its website wherein the customers can trace a hotel of Park Hyatt in their desired location within the budget constraints.
The Environmental as well as the Legal factors that shape the hotel industry pertain to the need of adoption of environment friendly practices in their operating processes while respecting the laws and regulations of the economy in which the company is operating. Hotel chains are rapidly adhering to these practices also.