From this funding is the fee for arrangement: The new technical possibilities, a total underused. That is why young viewers and listeners are hardly yet reached. This places into question its social acceptability. Absolutely necessary exciting educational programs (Franklin 2001, p. 124). The political, technical and economic conditions for public service broadcasting have changed in recent years both nationally and internationally fundamentally. Between public service mission and fight for market share and transfer rights in the digital age, it must defend its position and adapt to new circumstances.
The future of public service broadcasting is one of the major media policy issues in 2011. The pending decisions on a new radio talk controversial discussions with newspaper publishers to its involvement in the Internet state constitutional challenge to the public service broadcast for this contract is important examples.
Recognizing the Public Service Broadcasting
Communication is a matter of first order in the social, is a matter of public interest because it deals with the construction of reality in terms of identity and possibilities for future development (Nicholas & Siân 1996, p. 59). The new Federal Law on Radio and Television should prevent a small number of entrepreneurs benefit from exploitation of airspace, which is the heritage of all, because the public cannot become the property of a small group that manages it according to their economic, class and, of course, power. We need, then, a law establishing clear rules that are based on pluralism and democracy, not competitiveness and the market.
传播是社会问题的一阶，是公众利益的事因为它与现实中的身份和未来发展的可能性建设（尼古拉斯和SiâN 1996，p. 59）。在电台和电视台的新的联邦法律应该禁止企业家受益于利用空域的一小部分，这是所有的遗产，因为公众不能成为一个小团体管理它根据自己的经济，阶级，当然是财产，权力。我们需要一个法律，然后，建立明确的规则，基于民主和多元化，没有竞争力和市场。