Assignment First

美国论文网:公司品牌形象具有的吸引力

当该组织希望与客户采用道德行为上的政策,那么它必须包含所有这些概念相关的所有方面的道德行为可以被视为公司的组织和一个强大的品牌形象可以建立为客户的思想。Priester, Nayakankuppum and Park(2014)解释了该组织的品牌形象。他们认为,组织良好的品牌形象会带来顾客对公司的好感。

美国论文网:公司品牌形象具有的吸引力

公司的品牌形象也使产品和服务进入市场。换句话说,可以说公司强大的品牌形象获得了客户的高度吸引力,从而引发了客户的购买狂潮。另一方面,Schiffman和Kanuk(2010)认为,企业的品牌形象可以看作是一种感性现象,它受到组织的企业传播活动的影响。

美国论文网:公司品牌形象具有的吸引力

When the organisation wants to adopt the policies on the ethical behaviour with the customers, then it has to include all these concepts so that all the aspects related to the ethical behaviour could be considered by the organisation and a strong brand image of the company could be established into the mind of customers. Priester, Nayakankuppum and Park (2014) explained about the brand image of the organisation. According to them, the good brand image of the organisation brings the favourable reactions of the customers toward the company.

美国论文网:公司品牌形象具有的吸引力

The brand image of the company also makes the products and service recognisable into the market. In the other words, it could be said that the strong brand image of the company obtains the high attractions of the customers, thus the customers buying spree could be trigged. On the other hand, Schiffman and Kanuk (2010) argued that brand image of the company could be considered as a perceptual phenomenon which is affected by the corporate communication activities of the organisation.