英国代写英文参考范本 Original English Version:
The process of bringing a new product to the market is normally based on research and development to meet the needs of customers. Properly conducted market research will identify the category of new, improved products that consumers would switch to if they become available. That involves asking the right questions of the right people, and interpreting their answers thoroughly. In the past, manufacturers produced products and then tried to sell them to consumers. Successful organizations now find out what consumers want and then produce this product for them. This report is a secondary research done on information available on the net and sources are cited in the end.
Cadbury’s in UK has a separate division which takes of developing products for future (Source: Official Website Cadbury’s U.K.). They have talented staff that keep inventing and experimenting with chocolate. They come up with ideas that are worked on and soon delivered to entire UK through local shop. They have people with varied backgrounds like adroit chocolatiers, professional from catering background, and scientists. The tendency to love chocolates ties them into a team and aids in developing products for future. UK is a big market for Cadbury and it shows the commitment to grow here by the diverse range planned for future.
PESTLE Analysis (External Environment)
The decision making for bringing a new product in the market is effected by many issues. The manager has to be considerate of the external factors where the company is operating before launching the new product. Following discussion facilities the decision making up highlighting macro uses using PESTLE for UK.
These usually refer to government policy impacting the working of any organization. These decisions impact many essential areas like the health, the infrastructure of the country like road and rail system etc. The political culture of the United Kingdom (Roskin, 1989) has been described by the political scientists Gabriel Almond and Sidney Verba (1963) as a deferential civic culture. Till now the constitution (Brewster, Mayrhofer, Morley, 2004) is founded on traditions. In the United Kingdom, factors such as class and regionalism and the nation’s history such as the legacy of the British Empire impact on political culture. This culture is stable and has shown no negative signs for the company.