环境因素 环境因素包含天气和大气的变化，这些影响决策的包装，车辆碳排放量的分配，黑烟工厂等全球企业公民的概念，希望公司坚持这是生态友好型的决策。 法律因素 吉百利在英国的基本规律，应考虑消费者权益保护法，这会影响食物标签的产品，度量衡的法令，商品说明的行为和销售商品的行为。在最近的过去，吉百利合法收费有其有害的材料，这些材料制成的产品。吉百利史威士公司（Cadbury Schweppes）道歉，被罚款100万英镑违反食品安全法律在一个国家的沙门氏菌爆发（赫尔曼，约旦，2007年）。这会影响42人。他们走过了漫长的道路，现在已经学会了这样的事件要更加谨慎。 内部环境分析 该公司是200多年的历史，在市场上一直处于领先地位。直到2004年，他们有3000工人，现在这是不断增加的。他们有强烈的保持在市场上，但争议风头像沙门氏菌的情况下让他们在2006-07年度，标签错误，2007年，2008年与三聚氰胺蔓延，并在2009年使用的氢化油。他们有一个强大的团队在研究和开发部门工作。他们是最值得信赖的巧克力公司，有很多产品，饮料，巧克力，饼干和蛋糕茶园的东西。针对不同的市场，他们已经走过了漫长的道路，在不同的产品创新，以及推销自己的产品。一些广告活动赢得了价格，并已公开赞赏。他们提高了强大的分销渠道，提供市民最喜爱的巧克力在当地的商店（资料来源：英国吉百利（Cadbury）的官方网站）。
Environmental factors Environmental factors contain the weather and atmosphere changes, these impact decisions of packaging, carbon emission by vehicle in distribution, smoke emitted by factories etc. Global citizenship is the concepts that want companies’ to adhere to decisions which are eco-friendly. Legal factors The basic laws which should be considered by Cadbury in UK are consumer protection law this would impact the food labeling of its products, Weights and measures Act, Trade Description act and Sale of goods act. In the recent past Cadbury has been legally charges of the having its products made of materials which are harmful. Cadbury Schweppes had to apologize and was fined £1 million for violating food safety laws in a national salmonella outburst (Herman, Jordan; 2007). This impacted 42 people. They had to come a long way and now have learnt to be more cautious of such events. Internal Environment Analysis The company is 200 years old and has been a pioneer in the market. Till 2004, they has 3000 worker and now this is ever increasing. They have a strong hold on the market but controversies keep them in limelight like the salmonella case in 2006-07, labeling error in 2007, contagion with melamine in 2008 and use of hydrogenated oils in 2009. They have a strong team which works in the Research and development department. They are the most trusted chocolate company and have many products from chocolates to biscuits and cakes, from Drinks to Tiffin stuffs. They have come a long way in innovating different products for different markets and marketing their products well. Some advertising campaigns have won prices and have been appreciated by public. They boost of a strong distribution channel making available public’s favorite chocolate at the local shops (Source: Official Website of Cadbury U.K.).