SWOT分析 优势 其品牌名称是最大的力量。这个品牌是同义的信任和世界各地数以百万计的味道。分配系统也强，使产品达到国家的每一个角落。吉百利有一个大的产品线，以满足不同年龄段的人的需求。客户服务中心邀请，这是真正的工作（正如在官方网站上）的建议和抱怨。推广活动是有力和有效的。有些广告已经为基准，以吸引客户。研究和开发部门也已经能够提供的产品提供了增长，该公司在过去，维持目前的市场和寻找新的未来的一大优势。
劣势 无知和法律的情况下，洗了这是很困难早在2006年至2009年期间获得的公众形象。另外一个很大的弱点，主要产品线已经达到其在产品生命周期的成熟，不久将需要重新定位。产品的成本是比较高时的竞争。 机会 在英国，单亲文化的核家庭观念。通常情况下，家长/ s的工作，具有较高的可支配收入可以花成带回家的物品，如巧克力。这家超市的概念已在过去的十年。每个女性的比例预计将围绕两个孩子和刚出生不久的幼儿人口增长。家长们希望花更多的时间与他们的孩子。所有这些因素结合起来，提供一个大市场的3至7岁的儿童的玩具的巧克力杵。 威胁 竞争是最大的威胁。雀巢有大范围提供给所有年龄组多样的产品线。替代产品，如巧克力，最好在当地的商店在英国的人。的低定价策略，通过竞争投标的伤害。法律的限制和图像相关的法律违反了过去，可能会严重影响其在市场上的形象。因此将需要额外的照顾仍然不顺畅，如配料，重量等，必须严格遵守法律。健康的饮食习惯的人，可以把威胁以及。
SWOT analysis Strengths Its brand name is the biggest strength. This brand is synonymous to trust and taste for millions around the world. The distribution system is also strong which allows the products to reach every nook and corner of the country. Cadbury’s has a big line of product to cater to needs of different ages of people. The customer service centre invites suggestions and complains which are truly worked on (as noted in the official website). The promotion activities are strong and effective. Some ads have been benchmarked for attracting customers. The research and development department is also a major strength which has been able to deliver products which provided growth to the company in the past, sustaining market at present and finding newer ones for future.
Weaknesses Ignorance and legal cases have washed public image which was difficult to gain back in the period on 2006 to 2009. Another big weakness is that major product line is reaching its maturity in the product life cycle and will soon require repositioning. The costs of product are high when compared to that of the competition. Opportunities In the UK the single parent culture is taking over nuclear family concept. Usually the parent/s are working and have high disposable income which can be spend into take home items like chocolates. The supermarket concept has taken over in past decade. Each women is expected have around two children and new born to toddler population will grow. Parents want to spend more time with their children. All these factors combine to provide for a big market of chocolates clubbed with toys for children between 3 to seven years old. Threats Competition is the biggest threat. Nestle has big range to offer to all age groups with a varied product line. Substitute products like home made chocolates at local stores are preferred by people in UK. The low pricing strategies adopted by competition can bid harm. Legal restrictions and image of the past related to law violation can seriously impact its image in the market. Hence extra-care would be required in areas which are still not smooth like ingredients, weight etc. and laws to be strictly followed. Healthier eating habit of people can turn to be threat as well.