研究表明，大多数已推出网站的报纸都对平面媒体进行了简单的转型，并进行了简单的数字整容。他们认为，印刷媒体的内容基本上是健全的。另一个必须考虑的因素是，互联网提供了大量的信息，有利于信息的扩散。在这种情况下，提供信息可能不是参与和吸引访问者的唯一方法。报纸采用的方法之一是让读者参与进来。该技术提供了灵活编辑的选项。这为参观者提供了机会，不仅可以接触到不同的想法，还可以为活动做出贡献。这种应用程序的一个例子是多伦多环球报。他们使用博客和讨论工具“Cover It Live”，提供新闻、会议、现场活动、音频/视频发布和投票的互动报道。这个互动平台有潜力吸引访问者访问网站。
这些公司邀请活动经理为其网站创建在线活动，以吸引访问者。例如，德国《法兰克福汇报》(Frankfurter AllgemeineZeitung)就推出了一个主题网站，推广小说《仁者》(the kind Ones)的翻译。《仁者》是一部颇受争议的小说，在美国和欧洲国家引起了广泛的宣传。这个翻译是通过视频播放的，就像一个受欢迎的演员在阅读这些章节一样。还围绕相关主题创建了更多的日常讨论论坛。报纸推广网站的另一个步骤是将用户生成的内容货币化。正如上面所讨论的，可以鼓励用户进行贡献，并且可以根据访问者的数量获得经济利益。
The study suggests that most of the newspapers that have launched website have made simple transformation of print media and done simple digital facelift. They are of the view that the content of print media is fundamentally sound. Another factor that has to be considered is that internet provides enormous information and favours its proliferation. In such a situation providing information may not be the only way to involve and attract visitors. One of the methods employed by the newspapers is to involve the readers. The technology provides options of flexible editing. This provides opportunity to the visitors not only to have access to different ideas but also contribute to an event. One example of such application is Toronto Globe. The uses a blogging and discussion tool ‘Cover It Live’ which provides interactive coverage of news, conferences, live events, audio/ video posting and polls. The interactive platform has the potential to attract visitors to the website.
The companies have involved event managers to create online events for their website to attract visitors. For example, the German newspaper Frankfurter AllgemeineZeitung introduced thematic website which promote the translation of the novel ‘The Kindly Ones’, a controversial novel that has generated publicity in USA and European countries. This translation was shown through video as a popular actor was shown reading the chapters. Further daily discussions forums were created around related topics. Another step that can be taken by newspapers to promote the website is to monetize the user generated content. As discussed above, users can be encouraged to contribute and can be given monetary benefits based on the number of visitors.