Still the collectivism and fatalism’s traditional values are pervading in family firms and government organizations though they are making path for new production of business person in India who is less concerned and entrepreneurial with hierarchy and who has several aggressive style of business. Still the business in India is categorized between these 2 styles and to avoid either of the styles is a cause.
India is the world’s 2nd biggest food producer next to China and has the capacity of being the largest with the agricultural and food sector. In India the food processing industry is one of the biggest industries and it ranks 5th in terms of consumption, production, export and expected growth. The food processing industry is on high as the Indians continue to have a feast. Fuelled by what can be referred as a perfect component for any industry incomes of large disposable the food sector has been witnessing a marked alteration in patterns of consumption specifically in terms of food. Developing incomes are often accompanied by an alteration in the food market. The common expenditure on edible oil, cereals, spices, sugar and salt finishes as households jump the classes of expenditure in urban India while the parallel appears in the case of milk products and milk, beverages, fish and egg, meat, vegetables and fruits. For example the comparative expenditure on staples declined from 45 to 44% in rural India while the figure settled at 32% of the whole expenditure on food in urban India. a huge part of this consumption shift is driven by the processed food market which gains for 32% of the whole food market.