消费者行为
消费者行为是一种个人或群体的研究消费者的购买习惯,喜好,口味和其他领域的消费心理,这通常导致消费者购买产品。消费者行为是一个重要的研究领域,当一个组织的营销策略面临的问题,因为它只是研究的这种行为,一个组织可以是什么事情,诱发消费者购买产品提供和抵制一个消费者购买的东西是什么东西(埃文斯,马丁et al .,2007)。
为了有效地研究消费者行为被视为假设有两件事是:-
预算限制:如果基金在处理消费者将无限的消费者会购买更多,它可以测试购买,但作者将无法判断实际消费行为在购买过程中,
理性的消费者:消费者应该是理性的,不是情感情绪购买并不能解释消费者行为对于产品有效,
研究消费者行为背后的基本假设是,组织为消费者生产商品和服务来满足需要通过购买这些产品,因此它成为重要的组织了解时代消费者的偏好,以便组织可以灌输他们的资源将导致更多的消费者消费产品。(布莱斯,吉姆,2013)
表示,消费者的心理,告诉消费者消费,但可能会有各种刺激的组织消费者这些刺激可以诱导他们购买产品促销广告等说,或说金融说折扣等或任何其他类型的。因此这些刺激告诉消费者消费,因此当这些刺激当满足消费者的生理组织给出的回应是有利的,因为它导致消费者购买实际产品(布莱斯,吉姆,2013)
Consumer Behaviour
Consumer behaviour is a study of individual or group of consumers about their buying habits, preferences, tastes, and other areas of consumer psyche which generally results in consumer buying the product. Consumer behaviours is an essential area of study when marketing strategy of an organisation is under question as it is only the study of this behaviours that an organisation can make to as to what are the things that induces a consumer to buy a product offered and what are the things that resists a consumer from buying something (EVANS, Martin et al., 2007).
In order to study consumer behaviours efficiently two things are to be taken as assumptions:-
- Budget Constraints:-if funds at disposal of consumer would be limitless then consumer would buy more and it can be test buying as well but the author would not be able to judge the actual consumer behaviours in buying process,
- Rational Consumer:- Consumer should be one who is rational and not emotional as emotional buying does not explain consumer behaviour regarding a product effectively,
The basic assumption behind studying consumer behaviours is that organisation produces goods and services for the consumer to satisfy there need by buying these products and thus it becomes important for the organisation to know what age the preferences of the consumers so that organisations could instil them in their resources which will result in more consumers consuming the product. (BLYTHE, Jim, 2013)
It is stated that it is the psychology of the consumer that tells the consumer what to consume but there may be various stimuli given by organisation to the consumers inducing them to buying their products these stimulus can be promotional say advertising etc, or say financial say discounts etc or of any other kind. Thus these stimuli tells a consumer what to consume and thus when these stimulus when meet the physiology of the consumers the response given is favourable to the organisation as it results in consumer buying the actual product (BLYTHE, Jim, 2013)
