Assignment First

写简历的技巧:印刷媒体和高等教育机构合作

一些特别针对印刷媒体消费日益增长的部分的倡议是通过与学校和高等教育机构合作实现的。世界报纸和新闻出版商协会wanifra的报告提供了这一信息(Kilman, 2011)。在南非,一些著名的印刷媒体公司与高中生合作,鼓励他们通过手机摄像头发送自己的新闻。欧洲新闻中心与罗兹大学的Vuselela Media合作,帮助他们在平面媒体上发表泛非内容。同样的,荷兰的学生从他们当地的报纸上收集新闻,制作拼贴画,作为他们“在德克拉斯的新闻”或课堂新闻的一部分(Kilman, 2011)。印刷媒体公司与爱尔兰教育部合作,倡导报纸提高阅读技能。


写简历的技巧 :印刷媒体和高等教育机构合作

这些形式的概念不仅为平面媒体公司得到宣传,也让年轻的阅读人群更加了解平面媒体的品牌和名称。它帮助学生发展他们的阅读技能,同时他们也养成了阅读纸质新闻的习惯。在韩国,政府资助的韩国新闻基金会培训教师和其他对位教育机构,帮助学生和青少年学习报纸。德国全国报业协会BDZV为探索其平面媒体并提出创新想法的学生提供奖学金(Kilman, 2011)。因此,印刷媒体公司不仅试图了解他们的客户,而且关注谁将成为他们未来的客户。在培训中,他们对未来的客户细分进行了平面媒体阅读培训,他们似乎已经保障了自己的未来。


写简历的技巧 :印刷媒体和高等教育机构合作

Some of the initiatives that are specifically aimed at the growing segment to be when it comes to print media consumption are by working with educational institutions both at school level and higher education. The report from World Association of Newspapers and News Publishers WAN-IFRA presents this information (Kilman, 2011). In South Africa, some of the prominent print media houses works with high school students and encourage them to send their own news by making it on their cellphone cameras. The European Journalism Centre works with Vuselela Media, Rhodes University and helps them publish pan-African content in print media. On a similar note, the students in Netherlands collect news from their regional newspapers and make collages as part of their “Nieuws in de klas” or News in the Class, projects (Kilman, 2011). Print media companies work with the Department of Education in Ireland in order to advocate the newspapers for improving their reading skills.


写简历的技巧 :印刷媒体和高等教育机构合作

These forms of concepts not only get publicity for the print media company but also make the young reading population more aware of the print media brands and names. It helps the students develop their reading skills and at the same time they get the reading habit to read print news. In Korea, Government funded Korean Press Foundation trains teachers and other para education institution to help students and the youth learn with the newspapers. National newspaper association BDZV in German offers scholarships for students who explore their print media and come up with innovative ideas (Kilman, 2011). Print media companies hence are not only attempting to understand their customer, but are focusing on who is going to be their future customer. In training, their future customer segments to have a print media reading training, they seem to have secured their future.