一些特别针对印刷媒体消费日益增长的部分的倡议是通过与学校和高等教育机构合作实现的。世界报纸和新闻出版商协会wanifra的报告提供了这一信息(Kilman, 2011)。在南非，一些著名的印刷媒体公司与高中生合作，鼓励他们通过手机摄像头发送自己的新闻。欧洲新闻中心与罗兹大学的Vuselela Media合作，帮助他们在平面媒体上发表泛非内容。同样的，荷兰的学生从他们当地的报纸上收集新闻，制作拼贴画，作为他们“在德克拉斯的新闻”或课堂新闻的一部分(Kilman, 2011)。印刷媒体公司与爱尔兰教育部合作，倡导报纸提高阅读技能。
Some of the initiatives that are specifically aimed at the growing segment to be when it comes to print media consumption are by working with educational institutions both at school level and higher education. The report from World Association of Newspapers and News Publishers WAN-IFRA presents this information (Kilman, 2011). In South Africa, some of the prominent print media houses works with high school students and encourage them to send their own news by making it on their cellphone cameras. The European Journalism Centre works with Vuselela Media, Rhodes University and helps them publish pan-African content in print media. On a similar note, the students in Netherlands collect news from their regional newspapers and make collages as part of their “Nieuws in de klas” or News in the Class, projects (Kilman, 2011). Print media companies work with the Department of Education in Ireland in order to advocate the newspapers for improving their reading skills.
These forms of concepts not only get publicity for the print media company but also make the young reading population more aware of the print media brands and names. It helps the students develop their reading skills and at the same time they get the reading habit to read print news. In Korea, Government funded Korean Press Foundation trains teachers and other para education institution to help students and the youth learn with the newspapers. National newspaper association BDZV in German offers scholarships for students who explore their print media and come up with innovative ideas (Kilman, 2011). Print media companies hence are not only attempting to understand their customer, but are focusing on who is going to be their future customer. In training, their future customer segments to have a print media reading training, they seem to have secured their future.