Adaptation and implementation of right and effective business strategies are significant defining the sustainability of strategic position of the company.In order to achieve long term growth, proper due diligence of the strategic risk should be done. Benefits of NEXT’s stakeholders must be considered before implementing any strategic decision. Regular review of the business strategy must be performed to identify the better approach for attaining higher sales and profit budgets. Product differentiation and cost focus were identified as two important competitive strategies of NEXT to achieve competitive advantage over the other companies. Wide range of products, quality of services, highly skilled management team, and supply chain management are few features those provide competitive advantages to NEXT over its competitors. Implementation of such competitive generic strategies has created stronger market of branded goods, increased popularity of NEXT clothing products and footwear and especially among young female customers.
As retail industry is very competitive, several factors were identified according to Michael Porter’s five forces model to analyze an industry. Capital requirements, cost advantages, differentiation, economies of scale etc., are principal sources of entry barriers.Retailers such as Walmart, Tesco, ASDA, etc are very huge in their size and this creates the height of barriers to entry for other companies. Role of mediators is minimized because of increasing trend of online shopping. Healthy relationship with the suppliers and effective mode of transportation has resulted to create a trust among its customers with respect to timely delivery of goods ordered through website. Such valuable services made it possible for NEXT to enjoy long term profit by gaining maximum from the competitive advantage.
This study focused on the strategic position of NEXT plc where product design, management team, and effective supply chain management has been identified as the key competitive advantages where NEXT has an edge against the other competitors. Several factors have been discussed that affects the industry as well as company. Increase in VAT was very influencing factor affecting company’s financial decision making process. Also increasing demand of online purchase was also identified as the significant factor that is affecting retail industry as it eliminates the mediators and provides goods or services at low price to customers. Intense competition in the UK’s retail industry has created very tough for new entrant because of huge capital requirements and wide range of available product at low prices. Online business of NEXT in overseas is a kind of small but potentially prominent growth business. It’s getting expanding itself rapidly and, in spite of the rate of growth, it remains profitable.
适应和实施正确而有效的经营策略有着重要的意义确定公司的战略地位的可持续性。为了实现长期增长，战略风险的适当的尽职调查应该做的。下的利益相关者的利益必须推行任何战略决策的考虑。企业的经营战略必须进行定期审查以确定更好的方法来实现更高的销售和利润目标。产品差异化和成本的重点被确定为两个重要的竞争策略下比其他公司取得竞争优势。产品广泛，服务质量，高技能的管理团队，以及供应链管理的几个特点提供了竞争优势，未来的竞争对手。这种竞争的通用战略的实施创造了强大的品牌商品的市场，增加下服装产品和鞋类流行，尤其是在年轻女性顾客。
零售行业的竞争非常激烈，有几个因素根据迈克尔波特的五种力量模型分析行业的确定。资本要求，成本优势，差异化，经济规模等，是进入壁垒的主要来源。零售商如沃尔玛，特易购，阿斯达，等等都是非常巨大的大小和由此产生的对其他企业的进入壁垒的高度。介质的作用最小化，因为网上购物增长的趋势。与供应商和运输方式的有效健康的关系导致了创造就下令通过网站及时交货客户之间的信任。这样的有价值的服务，使得未来的竞争优势中获得最大享受长期的利润。
本文的研究主要集中在战略位置下PLC在产品设计，管理团队，有效的供应链管理已被确定为关键的竞争优势，未来对其他竞争者的优势。几个因素进行了讨论，对行业以及公司。增值税是非常影响因素影响公司的财务决策过程。同时增加网上购买需求也被确定为是影响零售业为消除介质和低价格为客户提供货物或服务的重要因素。在英国零售业的激烈竞争创造了新进入者很难由于巨大的资本要求和可用的产品范围广泛，以较低的价格。电子商务下在国外是一种小但可能显著增长的业务。它越来越扩大自身快速的增长率，但它仍然是有利可图的。