新西兰大学论文代写：戴尔电脑
在目标市场的大多数人认为自己工作或中产阶级,所以为了满足中等收入阶层购买价格水平将拨款。随着戴尔公司旨在渗透市场由转向戴尔笔记本电脑,说服消费者的营销计划将使用基于客户的原则方法。戴尔的14英寸笔记本电脑的价格与windows 8将650美元和15.6英寸模型价格是700美元。测试市场,产品将在美国市场,以确定客户满意度测试市场会跟着做了一个调查。的基础上反馈,产品将于长期在其他市场推出。为了提高消费者的意识的新行戴尔,广告的活动将通过离线和在线营销传播渠道。通过博客直接通信,它将包括广告在网站如雅虎、谷歌等也至关重要,包括广告进行直接的交流,大多数的目标受众是暴露在互联网和广告产品在互联网将是非常有效的。
新西兰大学论文代写：戴尔电脑
As in the targeted market most of the people consider themselves working or middle class, so in order to meet the middle income earners purchasing levels the prices would be earmarked. As the DELL firm aims to penetrate into the market by persuading consumers from switching to DELL laptops, the marketing plans would use customer based principle approach. The price for the DELL 14 inches laptop with windows 8 would be 650 US Dollars and for 15.6 inches model the price would be 700 US Dollars. As a test market, the product would be introduced in American market and in order to ascertain customer satisfaction a test market would be followed with a survey. On the basis of the feedback, the product would be launched in other markets in long term. In order to raise the awareness of the consumer about the new line of the DELL ultra-laptops, the campaigns of advertisement would be staged through offline and online marketing communication channels. As direct communication through blogging, it would include advertisement in websites like yahoo, Google, etc. It is also crucial to include advertisement through direct communication as most of the targeted audiences are exposed to internet and advertising the product over internet would be very effective.
