NEXT is a retail chain with over 500 stores in the United Kingdom. NEXT has a directory of a home shopping catalogue and website with over 3 million customers who participate actively in their activities. NEXT International has a presence all over the world and has over 180 stores all across the world. NEXT has a website service for over 30 countries. NEXT has a separate sourcing group, which is responsible for the designs, sources and purchase of the NEXT branded products. The brand which is most famous of UK is “Lipsy”; it is extremely popular in the young female population. Lipsy’s most of the sales are through retail but they also use internet effectively to promote their brands. The revenues for the year 2011 were GBP 3.5 Billion.
NEXT was first launched in the year 1982 and the first store consisted of only styling and clothing items for women. Soon they realized that there is also a market for men and children’s clothing and accessories and later ventured into home collections also. NEXT has an in-house designing team which is held responsible to cater to the latest fashion trends. In 1988, NEXT introduced a NextDirectory which was hardbook containing the all designs available for sale. In 1999, online shopping was introduced and the entire catalogue was available on the website. The international website provides service in over 30 countries. Next has a culture which focuses on customer orientation and makes sure that the customers can buy the products conveniently. A new way of delivery service has been introduced which delivers the orders on the weekends just to make sure that the customers can conveniently check the product and receive the deliveries.
接下来是一个零售连锁店，在英国的500家商店。下有一个目录的一个家庭购物目录和网站拥有超过3000000的客户积极参与他们的活动。下一个国际已经在全世界的存在和拥有180多家商店全世界。下有一个网站，服务超过30个国家。接下来有一个单独的采购团队，负责设计，来源和下一个品牌的产品购买。品牌是最著名的英国“lipsy”；它在年轻女性人口是非常受欢迎的。lipsy的大部分的销售是通过零售也利用互联网有效地推广自己的品牌。2011的年收入3500000000英镑。
其次是1982年首次推出，包括第一存储唯一的造型和服装的妇女。他们很快就意识到，市场上还有一种男人和儿童服装和配件和后来的冒险进入家集。接下来有一个内部的设计团队，负责满足最新的流行趋势。1988，其次介绍了一nextdirectory是包含所有的设计可供出售hardbook。1999，网上购物进行了介绍和整个目录的网站是可用的。国际网站提供服务，在30多个国家。接下来有一个文化以顾客导向，确保客户能方便地购买产品。交货服务的一种新方法已经出台，将订单上周末的目的是确保客户可以方便地检查产品的交付和接收。
