新西兰代写assignment 数字营销

by | 19-Mar-2013 | 新西兰论文代写

新西兰代写assignment

BMW is carrying on pushing technology and digital components into the company’s marketing activities, taking various most up-to-date initiatives. Simonson (2005) aptly puts that the digital marketing channel contain opportunities and tools for personalization, where on the one side through making use of digital channels customers may actively create and shape the form of brand communication by means of stating their channel and content preference, and on the other side marketing in companies may well create more personal brand communication based on customer behaviour and preferences (Simonson, 2005). The use of digital channel in marketing is turning out to be an indispensable part of strategy for several companies in various industries. For car manufacturing companies, the use of digital marketing is evident in making use of Internet and e-mail channels to launch new models. Moreover, such companies make use of these channels of digital marketing engaging their customers into interaction on their web site and with e-mail. For example, BMW makes use of a mobile portal to distinguish itself from its competitors offering customers’ pictures of new models, games and services. Such interaction and low cost communication with customers increases the effectiveness comparing to time-honoured direct marketing efforts. BMW has been very vigorous in the digital marketing world of late. The company’s most recent project, a mobile app has created a social network of driving enthusiasts. Taking roots from BMW the giant global car company, MINI brands have always required to be kept separate at all times, and the use of digital marketing is definitely an area that has drwan the attention lately.

新西兰代写assignment

宝马正在推动技术和数字组件到公司的营销活动,以各种最新的举措。西蒙森(2005)被提出,数字营销渠道包含个性化的机会和工具,在一侧通过数字渠道,客户可能会积极主动地创造和通过说他们的渠道和内容偏好塑造品牌的传播形式,以及公司的另一面可能创造更多的个人品牌营销通信基于客户行为和偏好(西蒙森,2005)。在销售数字信道的使用将是在各行业的几家公司战略中不可或缺的一部分。汽车制造公司,利用互联网和电子邮件渠道推出新车型,数字营销的使用是显而易见的。此外,该公司利用这些通道的数字营销吸引顾客到相互作用对其网站和电子邮件。例如,宝马利用移动门户网站,区别于其竞争对手提供客户的新车型图片,游戏和服务。这种相互作用和低成本与客户的沟通,增加与时间的有效性直接营销努力兑现。宝马一直非常积极在数字营销世界了。该公司最新的项目,一个移动应用程序创建了一个社交网络驱动爱好者。以根巨大的全球宝马汽车公司,MINI品牌总是需要时刻分开,和数字营销的使用方面的关注,但。

相关的论文代写的话题