Strategic group is the concept which is used in the strategic management which groups companies of similar kinds of industries or similar business models e.g. the clothing industry can be split into various strategic groups based on their pricing, types of products offered by them etc (Sewell and Brown, 1990). There are many companies in UK who operate their business in the same field as Next. The market is quite competitive as all the companies are interested in making profit and to cross each other. Next has 500+ stores in United Kingdom and Ireland and they have more than 180 branches in other countries. The company has more than 2 million active customers and attracting newer customers daily through their online shopping facility. There are some strong competitors of the company like Walmart, Target etc who are more experienced in market than Next and they have more retail shops and departmental stores in overseas countries. So, in order to make profit in the market Next should reduce the prices of the products than the competitors in the market but they have to consider their profits too (Kingman-Brundage, 1993). More people will come to the store to buy various products if they find the prices are relatively lower than other companies selling similar kinds of products. People will be not attracted towards the NEXT stores of they cannot find their products at reasonable rate. The company should strengthen their marketing policies than present (Reichheld, 1996). They must try to out their advertisements in television, radio etc. Next should appoint new staff who is well experienced and energetic. It will help in providing good productivity. The company should try to provide high quality products than other companies. Customers always want to wear new types of clothes. It must be a good selling point for NEXT. They must try to manufacture newer clothes according to the demand of people which will help in attracting new customers.
战略组的概念是在战略管理哪些行业或类似的商业模式，如服装行业可以分为基于他们的定价不同战略集团的类似的公司，提供的产品种类的（Sewell和棕色等，1990）。有许多公司在英国，谁经营，在同一领域的下一个。市场是相当有竞争力的所有公司都在盈利和相互交叉的兴趣。下了500 +商店在英国和爱尔兰，他们在其他国家有180多个分支机构。公司拥有超过2000000活跃用户和吸引新客户的日常通过他们的网上购物设施。有一些像沃尔玛公司强有力的竞争对手，目标等是市场比下，他们有更多的零售商店和百货公司在海外国家更有经验。因此，为了使利润在市场下一步应该降低产品的价格比市场上的竞争对手，他们不得不考虑他们的利润太（Kingman布伦戴奇，1993）。会有更多的人来店里如果他们找到的价格比其他公司销售产品相似的种类相对较低的购买各种产品。人们将不会对未来的商店，他们无法以合理的速度找到他们的产品吸引了。公司应加强营销政策相比，目前（Reichheld，1996）。他们必须设法在电视广告，电台等下要任命新的工作人员经验丰富、充满活力的人。它将帮助提供良好的生产率。公司应该提供高质量的产品比其他公司。客户总是想穿新衣服类型。它必须是一个很好的卖点下。他们必须根据人们这将有助于吸引新的客户需求制造新的衣服。
