Fellows and Axtell (1993) describe that culture is the major necessary factor in doing business. Culture enhances everything from the way of thinking and doing business to the patterns of consumption of the population. Culture understanding is very much necessary as it gives vital options on how to do business in the countries in the best possible way. Indian businesses major attribute is their fulfillment of resources. The businesses in India always manage a wide number of services and goods to extend the opportunities of niche market. The business culture especially in small and medium enterprises needs outcomes and adaptability in self-sufficiency way of which the people’s in India are proud to be Indians. Self-sufficiency and flexibility is very important in the past years as the businesses in India suffer from lack of infrastructure, though this is altering widely. The necessary component of business culture in India is the fun and enjoyment achieved from the involved personal interactions. Face to face interaction is very necessary element for business. A high level of negotiation and communication is a parcel and section of doing business in India and this is very much enjoyed by the businesspeople in India.
Several business person initiates to do business with India is confronted with several challenges. The way business is conducted is varied from what one expects. Doing business with South Korea and Japan does not essentially need guarantee success when trying to do business in India. For this the reason is that there are some major variations in the way Indians handle business based largely on the religion and history of the country. Whilst several things are altering in terms of the culture of business, with several companies and professionals trying to adopt Western business culture and several business in India still lags behind. India has a big tradition measuring around 7000 years and its culture is ingrained more deeply than several may care to acknowledge or admit. India is more likely to preserve its life’s way and its civilization of tolerance, spirituality and diversity against the onslaught of the global culture.