博客讨论为什么博客的动机增加。流行的行为总是通过的，然而，博客的普及，不能仅仅通过博客背后的原因解释，它也需要解释的基础上，它的表现。我国等人（2013）还讨论了博客的表现，他们认为这三种主要形式，作为基本的日记叫他们，更先进的出版和互动反馈。博客是由网上的文章发表的。这里的文章出版是任何形式的写作的基本表现（血液，2004）。在博客的背景下增加了先进的发布功能。一些已经上市的能力，可在博客自动引用选项以及银团。事实上，社会书签网站获得在正常写作比较出版更多的曝光。正在寻找信息的人可能现在能够以博客的信息为来源（吉尔，2004）。博客的互动性也意味着博客作者是正确的，与读者的评论。博客的能力也被看作是增加增加了在线论坛，工具评级，以及更多。在这种强大的博客的宣传的背景下，作者Chiang等人（2013）进行了研究，为什么人们的博客。使用的祖先和表现，上面描述的作者试图分析博客的流行。调查显示大约有613份有效问卷，收集从博客用户发现社会动机和娱乐动机明显额定的博客。事实上，它是除了这个目标取向也被看作是显着的，因为短期和长期的功利效益。
博客有两种动机和表现形式。可以看出，博客的研究研究已经解决了任何结束。来自博客的功利性的好处也增加了它的普及。博客是一个高度娱乐性的，社交网络和面向目的的工具，在那里所有年龄的用户都聚集在一起。有感兴趣的用户和消费者。事实上，大多数博客都是。博客的普及实际上是写作的景观，在网上创建了一个直接的贡献。
The motivations for blogging discuss why blogging has increased. Popular behavior is always passed on, however the popularity of blogging cannot just be explained by means of the reasons behind blogging; it also needed explanation based on its manifestations. Chinag et al (2013) also discuss the manifestation of blogging and they characterize it as three major forms that they call as basic journaling, more advanced publishing and the interactive feedback. A blog is defined by the publishing of articles online. Here the article publishing is the basic manifestation for any form of writing (Blood, 2004). Advanced publishing capabilities are added in the context of blogging. Some of the capabilities that are listed are that of the auto citation options available in blogs as well as syndications. Social bookmarking sites in fact get more exposure for the publication in comparison to the normal write-ups. People that are looking for information might now be able to feed on information from blogs as sources (Gill, 2004). The interactive nature of the blog also means that the blogger is right at hand to work with the readers’ comments. The blog capability also is seen to be increased by the addition of online forums, tools for rating, and more. In the context of this powerful a propaganda for blogging, authors Chiang et al (2013) have conducted a study on why people blog. Using the antecedents and the manifestations that are described above the authors attempt to analyze blogs popularity. An online survey conducted with around 613 valid responses collected from blog users identified that social motivations and entertainments motivations were rated significantly by bloggers. In fact it is In addition to this goal orientation was also seen to be significant because of the short and the long term utilitarian benefits.
Blogging has both motivations and manifestations. It is seen that research studies on blogging have addressed either ends. The utilitarian benefits that are derived from blogging also add onto its popularity. Blogging is a highly entertaining, social networking and purpose oriented tool where users of all ages come together. There are both interested users and consumers. In fact most bloggers are both. The popularity of the blogosphere is in fact a direct contribution of the writing landscape that is created on the net.
