The motivations for blogging discuss why blogging has increased. Popular behavior is always passed on, however the popularity of blogging cannot just be explained by means of the reasons behind blogging; it also needed explanation based on its manifestations. Chinag et al (2013) also discuss the manifestation of blogging and they characterize it as three major forms that they call as basic journaling, more advanced publishing and the interactive feedback. A blog is defined by the publishing of articles online. Here the article publishing is the basic manifestation for any form of writing (Blood, 2004). Advanced publishing capabilities are added in the context of blogging. Some of the capabilities that are listed are that of the auto citation options available in blogs as well as syndications. Social bookmarking sites in fact get more exposure for the publication in comparison to the normal write-ups. People that are looking for information might now be able to feed on information from blogs as sources (Gill, 2004). The interactive nature of the blog also means that the blogger is right at hand to work with the readers’ comments. The blog capability also is seen to be increased by the addition of online forums, tools for rating, and more. In the context of this powerful a propaganda for blogging, authors Chiang et al (2013) have conducted a study on why people blog. Using the antecedents and the manifestations that are described above the authors attempt to analyze blogs popularity. An online survey conducted with around 613 valid responses collected from blog users identified that social motivations and entertainments motivations were rated significantly by bloggers. In fact it is In addition to this goal orientation was also seen to be significant because of the short and the long term utilitarian benefits.
Blogging has both motivations and manifestations. It is seen that research studies on blogging have addressed either ends. The utilitarian benefits that are derived from blogging also add onto its popularity. Blogging is a highly entertaining, social networking and purpose oriented tool where users of all ages come together. There are both interested users and consumers. In fact most bloggers are both. The popularity of the blogosphere is in fact a direct contribution of the writing landscape that is created on the net.