新西兰论文代写:品牌意识
新西兰论文代写:品牌意识
Recommendations in brief are comprised of the following: Increasing awareness of brand through aggressive advertising Ensuring the goods quality is maintained Identifying target markets in other regions such as in Europe, Asia and Southern America in order to rank them as per their profit Addressing the issue of producers counterfeit Evaluating the decline of operational margins and seeking for solutions that are long term based Even the normal market has the tendency of exposing the brand name to a number of different challenges as well as threats. There is an increase in the problems as well due to the decline in the level of sales and the margin of profits. Hence, this is one significant factor that has to be considered by the brand of Coach Inc. for increasing the options of different apparels and accessories for men as well(Mehta, 2000). As this particular organization has been transforming itself into a brand of lifestyle having multiple categories of products and accessories across the globe, the company has been deciding for sharing this experience within the market of China (Underwood et al, 2001). The organization has been maintaining commitment towards and respect for the environment within the process of designing, producing and distributing the products. Also, the company has always been operating within the premise that the personnel and the intellectual property possessed by the employees is the most valuable asset for the company.