新西兰论文代写之新产品研发二

| 11-11月-2012 | 新西兰论文代写

新西兰论文代写之病床制造商研发

该公司在其公司文化而自豪。他们都很有创意,并以惊人的速度增长,在世界各地赢得了新的合同的。他们已经赢得了多项殊荣。对于每一个新产品的推出,他们依靠自己的经验和研究,他们进行了其产品的最终用户的护士,医生和病人之间。他们着手,以确定最终用户的需求,对医院的病床,并以这种方式增加识别的市场空白。

然而,管理层已在过去遇到了一些问题,这种方法的情况下,他们没有内部的知识,它成为难以打入市场。例如,他们有一个销售代表在一个国家谁是“休眠”,几乎没有任何这个国家的市场上销售自己的产品。后来才发现,在医院的房间是如此之小,如果他们的床是安装,就没有房间的桌子坐下的。他们发现,所有医院的病床,在这个国家有一个可调节的板在年底的床,可以解除执行功能表。他们可以很容易地解决这个缺点,一旦他们知道问题是什么。销售回升,只要设计的变化。

新西兰论文代写之New Product Development – the hospital bed manufacturer

The company prides itself in its company culture. They are very innovative and are growing at a phenomenal rate, winning new contracts around the world. They have won several accolades already. For an introduction of every new product, they relied on their own experience and on research they had conducted among the end users of their products: the nurses, the doctors and the patients. They set about to identify the needs that the end users have with regards to hospital beds and in this way indentify the gaps in the market.

However, the management has encountered some problems with this approach in the past: on occasions when they did not have inside knowledge, it became difficult to break into the market. For example, they had a sales representative in one country who was ‘dormant’ and there were hardly any sales of their products on this country’s market. Only later did they discover that the rooms in hospitals are so small that if their bed was to be fitted, there would be no room for a table to sit at. They discovered that all hospital beds in this country have an adjustable board at the end of the bed that can be lifted to perform the function as a table. They could easily address this shortcoming once they knew what the problem was. The sales have picked up as soon as the change in design was made.

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