Sales force automation is a web service that is being required from small company to big company. A company needs to integrate the system as per the structure and the requirement of the company. If system is installed and utilized properly, then there is a change in the company in terms of sales, revenue and profits. The company must consider the limitations and disadvantages of the sales force system and utilizes the advantages of the system as per the market and the competition (Nagle and Hogan, 2007).
There are always pros and cons of each thing so the company must understand all aspects and work as per the need. Sales Force automation is a necessary for increasing sales, maintaining sales and customers for the company. Hence, the company management must understand the system before integrating it.