One significant strength for the business organization is that the operations of tour and travelling take place with the support provided by the sources of in- house airlines. The airlines created a focus on the provision of services to the business organization and the involvement of third parties, where there is inclusion of individual groups and a number of other sources of operators as well for the activities of travel and tourism (Ahwere, 2012). The adaptation of models related to tour operation has been done in the local dimensions of each and every single market that basically depends on the level of vertical integration between the channels available for the airlines, operators of tour and the distribution as well. This helps to create a link with the services and products of the business organization in alignment with the market of business (Weiermair, 2003). The model applied in the business operations taking place in the market environment of United Kingdom, Europe and Belgium is related to vertical integration of tour operations in alignment with the support of airlines business.
The control over the products being distributed is done with the help of the call centers, retail outlets, and websites. In the market platform established for Germany, there is a significant need for sourcing the capacity of air to the Condor Airline of Germany. The products and services of traveling are majorly done by the agents of travelling that are considered as the third parties (Weiermair, 2003). The operational activities taking place by the base of airlines, all of the needs for capacity of air being sourced from a number of other parties as well. The control over the level of distribution is comparatively low, when compared to the markets related to vertically integrating.
Since the duration of last few months, the organization of Thomas Cook seems to be progressing in order to transform the business organization in a significant manner. It has been identified that the organization has established itself to overcome level of pressures at external degrees such as Egypt (Williamson, 2012). The business organization of Thomas Cook has been successfully diversifying the online amount of revenue earned by an increase in the level of flexibility within their respective strategies. The amount of revenue is of 3 billion euros within the travelling and tourism retail. The essence can be seen within the efforts put in to reinvent. This means that the organization is quitting the idea of using third parties for the initiation of sale of products, and change in focusing on the agents at middle level.