英国大学论文怎么写 ：Main objectives of the company revolve around improvement in the services of the company so customers get satisfied. Some of the main objectives of the company are as follows:
Aiming to retain the current customers by creating loyalty factor among the customers:
This objective is linked with the vision statement and values of the company. “Food and grocers” not only promises to decrease the rates of products and services but they also want to maintain positive relationship with the communities. By creating positive relationship, they mean to retain the current customers and make them loyal (Caywood and Gronstedt, 2012).
Serving the customers so they can get satisfied and retain with a happy face:
This objective of the company is linked with satisfying the customers so they are happy when they shop with “Food and grocers”. Food retail stores cannot create a big difference in the life of customers but they can provide good services that can leave an imprint on the customers by improving the quality of services
Working with communities for fulfilling the objectives of corporate social responsibility
The company wants to develop positive relationship with the communities but they cannot develop positive relationships without helping the societies. “Food and grocers” need to allocate specific funds of the company for fulfilling their corporate social responsibility.
Working with other countries and other food retail stores for eliminating hunger all over the world
This objective will help in enhancing the image of the company all over the world. Not only “Food and grocers” can work on fulfilling the objective of corporate social responsibility but they can also improve good will among the customers.
These recommended objectives are appropriate for the company because they will help in developing positive relationships with the customers and communities. “Food and grocers” is already fulfilling the needs of the customers by providing them with quality services and discount rates but they can enhance their good will by improving their relationship with the society. These new objectives will impact directly and indirectly on the maintaining the mission and vision statement of the company. Price and quality of products and services is one factor for the customer but now a day’s environment is also given top priority. Customers need sustainable packaging and sustainable goods that are not impacting negatively on the environment (Dahlen and Rosengren, 2005).