Assignment First


英国代写被发现 :公司广告宣传活动的媒体资源

该公司最初将需要搜索营销或搜索引擎优化资源。这是为了让消费者在网上识别和了解这项活动。按点击付费是该活动需要的另一种资源。所做的在线公关工具包括媒体提醒、社区参与和提升品牌形象。品牌的社会化媒体营销是受众参与、管理品牌在社会化媒体上的存在,并在网上创造一场病毒式的运动。它还需要特定于互动网站的广告基础——行为定向和线下沟通。公司还依靠消费者的口碑无形资源来打造品牌。该公司将创建一个集成的方法,并使用在线和离线资源的组合来接触消费者。


英国代写被发现 :公司广告宣传活动的媒体资源

本项目所需要的媒体资源包括Facebook的banner或display广告、相关内容广告、social media广告以及context广告。这次广告宣传活动的主要资源需求主要是社交媒体和数字媒体工具。视频叠加广告是由本次广告活动的消费者自己制作的。它寻求消费者的互动,基本上给了观众更多的自主权。公司不应该对产品作欺骗性的宣传。他们确保创造一个创新运动的主张得到满足(Kotler et al., 2015)。他们没有对产品做任何虚假的声明。为消费者提供免费的待遇,让他们有机会创造属于自己的个性化广告。在投放广告之前,他们也事先征求了消费者的同意。这反映在他们创造新的广告上。


英国代写被发现 :公司广告宣传活动的媒体资源

The company would have initially required the search marketing or Search engine optimization resources. This is for the consumers to identify and find out about the campaign online. The Paid per click is another resources that would have been needed by the campaign. The online PR tools that has been done were the media alerting, community participation and improving the persona of the brand. The social media marketing of the brand is the audience participation, management of the social media presence of the brand and creation of a viral campaign online. It would have also needed interactive site specific ads base don behavioural targeting and also offline communication. The company had also depended on the word of mouth intangible resource of the consumers to build on the brand. The company would have created an integrated approach and used a combination of online and offline resources to reach out to the consumers.


英国代写被发现 :公司广告宣传活动的媒体资源

The media resources that were needed for this project were the banner or display ads in Facebook, related content ad, social media ads and also contextual ads. There was a combination of these ads used. Primarily the main resource requirement for this ad campaign was the social media and the digital media tools. The video overlay ads were made by the consumers themselves for this ad campaign. It had sought out the consumer interaction and basically given the audience more autonomy. A company should not make deceptive claims about a product. They ensured that the claims of creating an innovative campaign was met (Kotler et al., 2015). They did not make any false claim about the product. The consumers were provided with free treats and the opportunity to create their own personalized ads. They had also sought prior consent from the consumers before the presentation of their ads. They ensured that the basic guarantees were met by the people. This was reflected in them creating new ads.