Assignment First

英国代写被抓:唱片销售率

有两种不同的客户群体,他们可以通过分割他们来成为HMV的目标。第一组是按年龄划分的,因为没有地域限制,第一组将由年龄在13岁到25岁之间的年轻人组成(Chew, 2016)。该部分将由青少年、大学生和年轻的专业人士组成,他们受音乐的影响最大,并拥有最高的唱片销售概率。

英国代写被抓:唱片销售率
我们还需要进一步考虑,年轻的人口统计数据来自于他们的购买行为,他们更喜欢在网上购物而不是线下商店(Geis, 2014)。因此,HMV需要采用电子商务营销策略,专注于对内容和即时交易的无缝访问,以促进年轻人的易用性和便利性。

英国代写被抓:唱片销售率

There are two distinct groups of the customers that can be targeted by HMV through segmenting them. The first group is segmented on the basis of age as there are no geographical restrictions, the first group will consist of the young individuals that are within the range of 13 years to 25 years of age (Chew, 2016). It is identified that this segment will consist of teenagers, college students and young professionals that are influenced by the music the most and holds the highest probability of records sales.

英国代写被抓:唱片销售率
It is to further consider that the young demographics are technologically oriented due to which it is found from their buying behaviour that they prefer making purchases online instead of offline stores (Geis, 2014). Hence, it is required that HMV adopts e-commerce marketing strategy that focuses on seamless access to content and instant transactions to promote ease of use and convenience for the young individuals.