CONCLUSION AND SUGGESTIONS
The objective of the thesis is to demonstrate Chinese Middle class consumer behavior in China. Most of Chinese consumers could be the target respondents of the survey and be involved in data collection. With the responses that obtained from 152 participants, the main research problem of this study has been answered. By analyzing primary data which were collected with an online survey, research questions of what factors affect to consumer in buying behavior.
The survey questions are designed according to theories of ‘factors which influence on consumer behavior’ and some parts of ‘brand image’. The result of secondary data presents the Chinese social and cultural influence on consumption. Personal and psychological influence is analyzed by survey result. Current Chinese mobile purchase behavior concerning individual factors are showed by analysis of age, gender, occupations and industry, income level, motivation and so on. Decision making process is described by survey data as well.
结论与建议
本文的目的是展示中国中产阶层的消费行为在中国。大多数中国消费者可以在目标受访者的调查和参与数据收集。与反应，从152名参加者，主要研究问题，本研究已回答。通过分析原始数据的收集与一个网上调查，研究问题是什么因素影响消费者的购买行为。
调查问题的目的是根据理论的因素，影响消费者行为和部分品牌形象。由于中学的数据提出了中国社会和文化影响消费。个人和心理影响的调查结果分析。当前我国手机购买行为有关的个人因素的分析显示，年龄，性别，职业和行业，收入水平，动机等。决策过程的描述，通过调查数据以及。
