The hotel seems to use less of its available resources which is dipping the revenue per available room in every 3-4 months. This is a rapid cycle and is ongoing for the last three years. The RevPar percent change is significant in the running 12 months and it indicates the maximisation of revenue streams for each room that is sold and that is available. The RevPar is generally connected with a higher occupancy, such that when the occupancy is high, the RevPar tends to be higher as guests using rooms will use multiple services on availability. The use of multiple services is higher in such urban luxury hotel as these hotels are built for providing all facilities for guests and the guests also stay with complete knowledge of the services and facilities of the hotel to be utilised.
When compared with the submarket class group of hotels, Fiona hotel has been doing well and is always up and above the submarket class group in its occupancy, ADR, and RevPar, except in countable months where it is similar to or marginally lowers than the submarket class. This indicates the exceptional preference that the hotel enjoys in the Hong Kong and the Kowloon market. The higher benchmark of the hotel’s ADR, occupancy, and RevPar is in itself a statement which makes the hotel the most preferred hotel in the market (Burt, 2015). The occupancy and the Revpar have decreased to an extent compared to 2014 but it has only been two months in the report and it is not right to comment on the entire year’s inflow looking at the first two months of the year. The industry occupancy and RevPar has also changed and it is understandable due to market forces acting against the hotel market for a while.