Promotion of Primark is an important aspect of its marketing mix and comes under the Communications Policy. This refers to the target and action decisions for the uniform design of all the relevant product information (Corporate Communications and Appearance). The main instruments of communication policy of Primark are advertising, sales promotion, personal selling, trade fairs, events and public relations (including corporate identity), and branding. The communication policy is also influenced by the communication of the customers themselves. The survey conducted for this paper suggests that 30% customers came to know about Primark through posters and banners. 25% of them got attracted by the newspaper advertisements. 25% got influenced by ads they saw in the internet. Word of mouth publicity is also of huge importance in this case. 20% of customers who took part in the survey for this paper stated that they heard about Primark, its offers and prices from their friends, relatives and colleagues.
All decisions and actions of the company with regard to the way a product is made available by the provider to the consumer, fall under the distribution or sales policy of Primark. For example, the question of whether the products are sold in a traditional sales outlets or if the goods are brought directly to the customer (such as in mail-order companies that send the goods directly to customers’ homes), arises in the trade. The various possibilities are mutually exclusive distribution policy is not enough. Often, several options exist in parallel. The long-term planning and implementation of marketing policies, including the selection of distribution channels and marketing partners as well as the design of customer relations is part of the marketing strategy of Primark. 80% customers stated that they thought Primark had high visibility in the market. This suggests that its brand positioning is strong and the marketing mix is quite effective. This helps Primark grab a lot of attention and hence, it is the most popular retail chain in the UK.
促进Primark是其营销组合的一个重要方面，是通信政策下。这指的是目标和行动的决定对所有相关产品信息，均匀设计（企业通讯和外观）。Primark的通信政策的主要工具是广告，销售推广，个人销售，贸易展览会，事件和公共关系（包括企业身份），和品牌。通信政策也由客户自己传播的影响。本文所进行的调查表明，30%的顾客来了解Primark通过海报和横幅。他们当中有25%的报纸广告吸引。25%他们看到了广告在互联网的影响。口碑宣传也是在这种情况下，巨大的重要性。客户谁参加了调查，本文指出，他们听说Primark的20%，从他们的朋友提供价格，亲友和同事。
所有的决定，关于一个产品是由供应商向消费者公司的方式行动，属于分销或销售政策Primark。例如，不管产品是在传统的销售网点，或如果货物直接卖给客户带来的问题（如邮购公司将货物直接向顾客），出现在贸易。各种可能性是相互排斥的分配政策是不够的。通常，在并行存在几个选项。长期计划和营销策略的实施，包括分销渠道和营销合作伙伴的选择以及客户关系的设计是Primark的营销策略的一部分。80%的客户表示，他们认为在市场有较高的知名度Primark。这表明，其品牌定位是强有力的营销组合是非常有效的。这有助于Primark抓斗的极大关注，因此，它是英国最受欢迎的零售连锁。
