This report is based on the branding strategies which should be implemented by a confectionery business group named as “Cream Delight”. It is a global company and its headquarters are based in New Zealand, USA. The company has a diversified product and brand portfolio that comprises of wide variety of cakes, biscuits, drinks, chocolates and candies. The products of the company are sold in more than 50 countries worldwide and it is amongst one of the respected brands of the world. The company is driven by the vision to add flavor to the lives of its consumers. As such, consistent with its vision, the company has recently launched a new product which has been named as “Dark Delight”. Under this brand, the company proposes to market its innovative premium dark chocolate composition offering. Initially, the product would be targeted to the US market only, but within a time span of 1 year, the company proposes to use its brand equity in international markets to introduce the brand there.
本报告是基于品牌战略应是由一组称为“奶油糖果业务实现的喜悦”。它是一家全球化公司，其总部设在新西兰，美国公司拥有多样化的产品和品牌组合，包括各种各样的蛋糕，饼干，饮料，巧克力和糖果。公司的产品销往全球50多个国家，这是其中一个受人尊敬的品牌世界。本公司是由视觉驱动的口味添加到其消费者的生活。因此，其视觉一致，该公司最近推出一款新产品，它被命名为“黑暗的喜悦”。在这个品牌，该公司提出了市场创新优质的黑巧克力组合物提供。最初，该产品将只针对美国市场，但在1年的时间跨度内，该公司提出了在国际市场利用其品牌资产引入品牌有。
