新产品 伊戈尔·安索夫矩阵 业务精神病学家伊戈尔·安索夫提出了一些重要的业务增长策略。他认出了四个关键的方法来提高的业务。 由安索夫矩阵提出 矩阵当前产品新产品 目前市场市场渗透新产品开发 新市场市场发展多元化市场的发展，它是一种方法，搜索现有产品及开发新的市场，他们已经与该公司的产品。这种替代主要是容易访问的产品时，需要的只是微不足道的改动，以适应新型市场或海外市场。
市场区隔 细分市场的主要思想是，以确定谁是潜在客户，然后简化市场营销/销售计划的努力，来突出这个师的前景。以下是一些点上应根据市场细分 物理尺寸：本产品是一种高价位的所有当地的商店购物者可能无法负担。只有那些谁在类别的上层中产阶级和更高的能买得起它。
NEW PRODUCT Igor Ansoff’s Matrix The business psychiatrist Igor Ansoff has put forth some vital strategies for business growth. He recognized four crucial approaches to raising a business. Matrix proposed by Ansoff Matrix Current Product New Product Current Market Market Penetration New Product Development New Market Market Development Diversification
Market Development- it is an approach searching new markets for existing products and developing them for products already available with the company. This alternative is mainly apt when accessible products need just trivial alteration to suit the novel market or overseas markets.
The strategy which is suggested to Cadbury is that of Market Development for the product it already has in its product line called Gems Surprise Ball. This product is made available by the company in the Indian Market and has done well. Cadbury gems were launched in 1968 and still are leading products. These are small chocolate balls covered with a colored coating which come in different size packs. Recently Gems surprise balls were launched in India. They come in a ball along with a small toy inside (which has to be joint) for kids to play. The advertising Champaign have hit the market featuring black and white panda to change to colored ones on eating gems. This is most high priced of all gems variants.
Marketing Objectives Providing surprise gems to children of age between three to seven years and giving them an opportunity to learn colors while eating their favorite chocolate and spend time with parents. This objective will establish “GEMS Surprise ball” as a brand for toddlers and preschoolers in UK.
Marketing Segmentation The main idea to segment a market is to identify who are the prospect customers and then streamline the efforts of the marketing/sales program to spotlight on this division of prospects. Following are some points on which market segmentation should be based on Physical Size: As this product is a high priced one all shoppers of local shops may not be able to afford. Only those who come in the categories of upper middle class and higher will be able to afford it.