Social networking sites have become a major part of everyone’s live. Human beings like to socialize with it and they feel it connect with different kind of people because social sites like Facebook, Myspace and Instagram enable people to expand their connections. With the help of this platform, geographical and economic barriers among the people are removed. People from different parts of the world and from different background can exchange their views or thoughts with each other. The method of communication has changed radically in last few decade. It is important to analyse both challenges and opportunities of this kind of communication.
In the social networking sites, people create profile and build personal networks by connecting to other users. Through the social websites people not only exchange their thoughts but also garner public opinion . The social sites like Facebook and MySpace have changed the internet scene. It enables an artist and music group to share their video or audio by uploading it in their account. This allows them to reach enormous people all over the world without investing huge initially. These sites not only help to build new relationship with new people, but also allow people to stay in touch with relatives and friends who are far away from them geographically.