战略分析可以理解为对业务环境和业务进行研究，以便为有效和期望的结果制定战略的过程。为了对制定有效战略的不同因素进行评价，运用了PESTEL分析，Value added analysis and Porter’s five forces analysis，这将有助于进行分析，做出战略决策。弗雷明汉葡萄酒需要分析内部和外部因素，从而分析其在经营环境中由于内部因素和外部因素所面临的问题。影响弗雷明汉葡萄酒的主要方面或因素包括技术的变化、竞争的加剧、客户基础等。需要考虑这些因素，以评估企业在应对这些因素时的地位，并制定战略，以减少这些因素对企业绩效的影响。
弗雷明汉葡萄酒公司是新西兰著名的葡萄酒制造公司，每周七天为客户提供优质的产品。由于商业环境的变化和商业环境因素或要素的变化，Framingham葡萄酒面临着一些问题或问题。弗雷明汉的葡萄酒所面临的重大问题或问题包括增加或提高水平的竞争,产品的高成本问题,相关问题的理解消费者,市场营销和销售,技术的变化,监管和合规问题,增加消费税和其他税和资源的可用性(Papulova & Gazova, 2016)。以更好的方式来分析这些问题并获得理解的影响这些问题在弗雷明汉的葡萄酒业务,战略工具将使用这将有助于研究企业的内部和外部因素和形成的基本策略来处理出现的问题,由于内部和外部的因素。有各种各样的战略问题影响性能的弗雷明汉的葡萄酒,这些战略问题includeincrease零售商,在权力的转移模式的需求,增加国家之间的竞争水平,增加品牌的重要性在决定顾客的偏好,葡萄酒产业的结构变化和变化模式和增加生产。
Strategic analysis can be understood as the process through which research is conducted over the business environment and over the business so as to prepare strategies for the effective and desired outcomes. For the purpose of evaluation of the different factors for formulation of an effective strategy, PESTEL analysis, Value added analysis and Porter’s five forces analysis have been used which will help in conducting analysis to make the strategic decisions. Framingham Wines need to analyse the internal as well external factors so as to analyse the problems and issues faced by it due to the internal factors and the external factors presented in the business environment. The major aspects or the factors affecting Framingham Wines include changing technology, increasing competition, customer base and many more. These factors need to be considered so as to evaluate the position of the business in coping with these factors and formulating strategies with a motive to reduce the impact of these factors over the performance of the business .
Framingham Wines is a famous wine manufacturing company of New Zealand which is providing quality products to its customers on the seven days of the week. There are several issues or problems faced by Framingham Wines due to the changes in the business environment and changes in the factors or elements of the business environment. The major issues or problems faced by Framingham Wines include the increase or rise in the level of competition, issues related to the high cost of the products, issues related to the understanding of the consumers, marketing and sales, change in the technology, issues related to regulatory and compliance, increase in the Excise and other levies and availability of the resources (Papulova & Gazova, 2016).To analyze these issues in a better manner and to gain a understanding of the impact of these issues over the business of Framingham Wines,strategic tools will be used which will help in the study of the internal and external factors of the business and forming a base for the strategies for dealing with the issues arising due to the internal and external factors. There are various strategic issues which affect the performance of Framingham Wines at large and these strategic issues includeincrease in the power hold by the retailers, shift in the demand pattern, increase in the level of competition between the countries, increase in the importance of brands in determining the preference of the customers, changes in the structure of the wine industry and change in the patterns and increasing the production.