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英国Essay代写:可口可乐公司组织概况

可口可乐公司是美国一家跨国饮料公司,总部设在佐治亚州的亚特兰大。本公司一直从事无酒精饮料糖浆、浓缩液的生产、零售和销售。该公司的旗舰产品可口可乐得到了广泛的认可。从一般意义上讲,可口可乐及其子公司一直只生产浓缩糖浆。这次出售是向全球许多瓶装公司发起的,这些公司在当地拥有可口可乐的特许经营权。

英国Essay代写:可口可乐公司组织概况

可口可乐的灌装商与可口可乐签订了区域独家合同,生产瓶装和罐装的最终产品。浓缩物混合了甜味剂和过滤水。然后装瓶商考虑将可口可乐的最终产品销售、分销和销售给食品服务分销商、餐馆、自动售货机和零售店。除了美国市场之外,瓶装商一直在控制喷泉业务。 自20世纪80年代初期以来,该企业积极鼓励通过分享这些锚瓶装置的业务来巩固瓶装商。 该公司一直绕过灌装厂,负责直接制造和销售喷泉糖浆给批准良好的批发商和喷泉零售商。 考虑到它在不同的数字营销工具中的成功和强有力的参与,这个特定的公司被选中。

英国Essay代写:可口可乐公司组织概况

Coca Cola Company is a multinational beverage company of America with headquarter in Atlanta, Georgia. The company has been manufacturing, retailing and marketing non- alcoholic beverage syrups and concentrates . The company has well recognition for Coca Cola, its flagship product. In the general sense, Coca Cola along with its subsidiaries have been producing only syrup concentrate. The sale is initiated to a number of bottlers all across the globe, holding a local franchise of Coca Cola.

英国Essay代写:可口可乐公司组织概况

The bottlers of Coca Cola are holding territorial exclusive contracts with the business, producing final products in bottles and cans. The concentrate combines both, sweeteners and filtered water. The bottlers then consider selling, distributing and merchandizing the resulting product of Coca Cola to food service distributors, restaurants, vending machines and retail store. Beyond the market of the United States, the bottlers have been controlling the fountain business. Since the early years of 1980s, the business has active encouragement for consolidating bottlers with the business sharing these anchor bottlers. The company has been bypassing bottlers, with the responsibility of manufacturing and selling directly fountain syrups to well- authorized wholesalers and fountain retailers. This particular company was selected considering it has successful and strong involvement across different tools of digital marketing .