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英国公民权论文代写:Philip对CRM的定义

客户满意度一直是说服企业目标的主要因素。然而,目前激烈竞争的环境是由经济的全球化和自由化以及对价值、服务和质量的日益增长的期望以及促进一些组织所造成的。需要跨所服务的客户组织业务组织,而不是按照地理业务单元或产品线组织业务组织。根据Philip的观点,CRM关注的是客户接触点和单个客户的详细信息的管理,以最大化客户忠诚度的范围。这可以被称为为管理客户和所有面对客户的合作伙伴和部门调整技术、流程和策略。从短期来看,客户关系管理是指在整个商业生命周期中对客户关系进行盈利和有效的管理。


英国公民权论文代写 :Philip对CRM的定义

在这样的背景下,CRM对于为消费者提供更好的服务和与客户建立有效的关系起着至关重要的作用。客户关系管理包括整合公司的市场营销、服务和销售团队,同时从各个角度认可个人客户在与客户关系中的观点。主要目标是建立客户权益。客户权益可以定义为每个客户的总生命周期值。CRM分析师专注于开发数据仓库,并使用数据挖掘技术来开发和维护与具有重要价值的客户的持久关系。


英国公民权论文代写 :Philip对CRM的定义

Customer satisfaction has been the main ingredient in persuading corporate objectives and goals. However, the current environment of intense competition was fostered by globalization and liberalization across the economy and the rising expectations for value, service and quality and promoting a number of organizations . There is a need for organizing the business organization across the customers being served, instead of in terms of the geographic business units or product lines. As per Philip, CRM shows concern with the management of detailed information regarding the touch points of customer and the individual customers for maximizing the scope of customer loyalty. This can be referred to as aligning the technology, processes and strategy for the management of customer and all partners and departments facing the customers. When considered in the shorter terms, CRM is regarding the profitable and effective management of customer relationships throughout the cycle of business life .


英国公民权论文代写 :Philip对CRM的定义

In this context, CRM plays a crucial role to provide better services to the consumers and develop effective relationships with the customers. CRM involves the integration of marketing, service, and sales team of the company, while acknowledging the view of individual customers from all perspective in the relationship with customers . The key objective focuses on the establishment of customer equity. Customer equity can be defined as the total lifetime values for each and every customer. The analysts of CRM focus on developing data warehouses and using the techniques of data mining for the development and maintenance of lasting relationships with the customers of significant value.