Despite the immensity of information in a newsletter, it still remains restricted to a limited audience. Such periodicals tend only to recount the contributions of the organization publishing them therefore their outreach can never surpass the audience of motion pictures.
NEWSLETTER (Water Wise Watch, Rand Water Organization)
Following the above two analyses, the final example is of a print media. The media that was considered for analysis is a monthly newsletter Water Wise Watch published by Johannesburg based Rand Water Organization. The March 2015 issue of the newsletter commemorated the water day and gave an account of the awareness campaigns that are being carried out among the South African communities. It also elucidated several organizational activities and their progress as well as lay stress on the need to educate people about the role of water in social upliftment and economic development. The newsletter also informed the readers about various water quality improvement projects being implemented world over. Furthermore, it reported about the 2015 Fluff tail festival organized by Rand Water and Birdlife SA as an interactive programme aimed at spreading awareness about conservation of wetlands and their benefits. The newsletter has also provided a calendar of upcoming Rand Water events that consist of vegetable gardening demonstration and other activities with effective water saving strategies and so on. The last article in the newsletter is an interesting statistical scrutiny of water consumption in relation with tourism. It presents surprising numbers with regard to water footprint of a tourist. In general, the organization seeks to encourage people to use water wisely and understand the consequences of water pollution and increasing temperatures.
To conclude, the most effective form of media from the above examples would be the animation ‘Water is Our World’ created by United Nations Water. In support of my preference I would highlight two arguments despite the fact that the mediums discussed above cannot be put on the same scale of comparison for the three mediums have different viewership/audience content. They target different audience groups hence their effectiveness varies. Having said so, the common ground for every media is to reach out as much audience as possible. Many scholars have argued that motion picture affects an audience the most and remains ingrained within an individual’s thought (Sparks, Areni & Cox, 1998). Moreover, an open-ended movie creates a sense of trust among its audience by letting the audience decide about their subsequent action. Whilst the newsletter intends to do the same, the lack of motion picture and audio makes its reading a bit tedious and motivation based hence it remains restricted to a limited audience.