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英国经济学论文代写:全球商业环境中的文化分析

在全球商业环境中,困难在于比组织的营销组合更根本的问题。与国内同行相比,全球企业不仅在产品、促销、地点和价格方面存在差异。这些问题更加多样化,需要国际管理人员加以考虑。由于业务从专注于国内业务转向放眼全球,因此有许多因素对成功至关重要。一个因素是文化,它影响所有的商业交易。对于企业的营销人员来说,了解对手的期望是至关重要的。它对商业道德的影响最大。


英国经济学论文代写 :全球商业环境中的文化分析

根据Kluckhohn和Strodtbeck(2011),不同的文化有不同的伦理。两种主要的伦理类型是首要的和次要的。初级伦理通过养育、教育和宗教等方式向文化成员传递,次级伦理则影响伦理行为。在不同的国家、不同的人力资源管理体系和不同的商业文化中,第一伦理和第二伦理在法律体系上都是不同的。不同的文化对这些行为有不同程度的谴责(Kohls and Buller, 2014)。这给从事跨文化交易的国际经理人带来了巨大的问题。对他们来说,预测和管理根植于文化差异的道德行为差异变得至关重要。


英国经济学论文代写 :全球商业环境中的文化分析

In context of global business, the difficulty lies in more fundamental issues than the marketing mix of the organization. The global businesses do not just differ for product, promotion, place and price when compared to their domestic counterparts. The issues are much more diverse and needs consideration of the international managers. Since the business transform from domestic-focused operations to a worldwide view so there are many factors vital for the success. One factor is culture, which impacts all the business transactions. It is vital for the marketers of the organization to understand the expectations of the counterparts. It impacts business ethics the most.


英国经济学论文代写 :全球商业环境中的文化分析

As per Kluckhohn and Strodtbeck (2011), different cultures have different ethics. The two key types of ethics are primary and secondary. Primary ethics are transmitted to the members of the culture through parenting, education and religion while the secondary ethics impact the ethical behaviour. Both the primary and secondary ethics differ in the systems of laws across nations, HRM systems and business cultures. Different cultures view these practices with different levels of condemnation (Kohls and Buller, 2014). Hence, it poses a huge problem for the international managers engaged in cross-cultural transactions. It becomes vital for them to anticipate and manage differences in ethical behaviour rooted in the difference in culture.